114 – Securing Recurring Revenue

Main talking points include:

Through her experience as an actress, the freedom of running her own business, and being paid for a single job REALLY appealed.
The mindset shift… From selling FULL websites to making small changes WITH a care plan and then upselling redesigns, developments, etc…
You need to have a core product that bridges your relationship with your client. That could include an onboarding plan or evaluation, etc that leads them to the core product. Once validated, you can upsell other recurring services.
The Book – The CORE agency framework – https://wpcaremarket.com/what-is-core
WP Care Market: https://wpcaremarket.com/



The Marketing Development Podcast is available on iTunes