105 – Introducing the Content Planning Toolkit
Martin is the co-founder of Jammy Digital, a web consulting agency in the UK.
Martin, along with his wife Lyndsay, also teach Content Marketing using their membership community, in-person workshops and speaking on stages throughout the UK.
They’re also writing a book about how to use content to attract your ideal customers.
Main Talking Points
First agency – sold websites by convincing people they needed one.
In 2016/17 – Martin and Lyndsay started to take Content Marketing seriously… they were prepared to put everything in their heads on their website.
The first problem Martin and Lyndsay had was getting more sales. This lead to topics around:
To get eyes on this content, Martin and Lyndsay then also provides content around high volume search terms – like SEO and driving traffic.
“Imagine you are creating a maze and only your ideal client can get to the finish.” – Martin Huntbach
Martin and Lyndsay’s Book – Content Fortress:
- Out September 2020
- Based around 8 pillars of content to fix your business
Content Planning Toolkit – it’s really easy to create content if you have a strategy!
People’s biggest struggles when creating content:
- Not knowing what to write
- What am I getting back from it?
Priced at $27 dollars – its a one off!!!
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