119 – Introducing RetainFM

Main talking points include:

It’s time for a change and a bit of a mix up with the podcast… Actually, honestly, this is about redefining the scope of the podcast as times have moved on, and a reset in the direction of what the podcast is trying to achieve is good for everyone…
So why the change?!
The background of the Marketing Development Podcast
  • For Marketers to develop their skills
    • Consultants
    • Freelancers
    • Employees
    • Agencies
Why them, I hear you ask?! As with any new project, you need to put a stake in the ground somewhere, and this was a “niche” (if you can call them that) that reasonated with my agency life, and provided some form of direction to get me started… fast forward nearly 120 episodes and the world has moved on a bit… as has the offering of services I deliver and who I delivery them too.
This has been a journey through just starting a podcast, to launching a course and more recently a productised service. All of a sudden the niche of “marketer” is far too broad, and I need to reign things in a little.
Why RetainFM?
Looking back over the history of my agency, the podcast and the services I now offer, one of the main themes is retained income. In fact, SEOHive is purely set up to help agency owners build recurring revenue into their businesses to help them rise above the uncertainty of project-based work – a journey I undertook without external help a number of years ago…
That’s not to say ALL the content will be 100% about retained income, etc… there still will be a great mix of guests, solo shows and the new YouTube channel! (which if you’ve been looking has been carrying the new branding for a couple of weeks).
The purpose of ALL of this is that I can keep on creating valuable content, helping people succeed, and serving the community of agency owners worldwide that have helped me so much along the way.
So here is RetainFM – I hope you join me on the next phase of the journey 🙂

 

 

The Marketing Development Podcast is available on iTunes