045 – Integrating Marketing Automation
April 8, 2019
Magnus’ skillset is founded in software development, marketing automation and AI and he works to assist other companies in using these tools to improve customer interactions and grow revenue.
Main talking points include:
- “Building a flow chart of logic that changes based on the needs of the user”
- Content recommendation engines (similar to product recommend engines).
- AI bots to recommend SEO optimisations to content.
Book: Data-Driven Marketing
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