We see them every day, they influence us, change us, evoke emotions and say something about us. They help us build businesses, and give us a flagship to be proud of. They unite and divide. But why and how exactly do logos work?
To dive into this topic, I spoke to the Logo Gook himself, Ian Paget.
The logo design process:
Other talking points;
Social: @Logo_Geek
Website: logogeek.uk
Podcast: The Logo Geek Podcast
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