033 – How and Why Logos Work
We see them every day, they influence us, change us, evoke emotions and say something about us. They help us build businesses, and give us a flagship to be proud of. They unite and divide. But why and how exactly do logos work?
To dive into this topic, I spoke to the Logo Gook himself, Ian Paget.
Main talking points include:
Goals for a logo:
- It needs to accurately represent who you are (the aesthetic)
- It needs to differentiate against the competition
- It needs to resonate with the target audience
The logo design process:
- Creative of Goals
- Research and Discovery
- Idea generation and Design
- Presentation of Design
- Creation of Logo files
Other talking points;
- What a logo needs to reflect
- How to critique a logo
Connect With Ian:
Social: @Logo_Geek
Website: logogeek.uk
Podcast: The Logo Geek Podcast
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