033 – How and Why Logos Work
January 14, 2019
We see them every day, they influence us, change us, evoke emotions and say something about us. They help us build businesses, and give us a flagship to be proud of. They unite and divide. But why and how exactly do logos work?
To dive into this topic, I spoke to the Logo Gook himself, Ian Paget.
Main talking points include:
Goals for a logo:
- It needs to accurately represent who you are (the aesthetic)
- It needs to differentiate against the competition
- It needs to resonate with the target audience
The logo design process:
- Creative of Goals
- Research and Discovery
- Idea generation and Design
- Presentation of Design
- Creation of Logo files
Other talking points;
- What a logo needs to reflect
- How to critique a logo
Connect With Ian:
Social: @Logo_Geek
Website: logogeek.uk
Podcast: The Logo Geek Podcast
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