067 – Constructing Recurring Revenue Products

067 – Constructing Recurring Revenue Products



Jason helps developers and designers discover their niche, plan out and market themselves to build recurring revenue, and stay in the feast. So that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place.

He has run his own web development business since 2010 helping established online businesses, increase sales through optimization, conversion, and behavioral strategy. He does this through on-site personalization, email, and marketing campaigns to learn more about the potential and existing customers to decrease the time to first purchase and increase repeat purchases.

He’s an avid baseball fan of the NY Mets, loves to travel and spend tons of time with his family.


Main talking points include:

Keeping in touch with client work

Helps you stay relevant and real with your peer group. 

Being able to talk the language of your clients. 

Word of mouth only works for so long. You need to develop a new method of keeping on top of leads… 


Constructing Recurring Revenue Products

It’s not money for nothing – you DO have to work! 

Recurring Revenue and Predictable Revenue – they are ultimately the same thing! 

  • What kind of people do you like to work with?
  • What kind of projects do you like working on?
  • What are you good at doing?

In a predictable income stream, you need to have inputs to create an output. You need to know all the inputs and the timeframe to get to the output. 

Red flags list – the non-negotiables you can’t compromise on. If a client raises a red flag, you’re probably not a good fit. 

Then you list your products / services… Where can you add the value? 


Knowing what your client wants and what they expect helps you build your systems

Systems REALLY work when they serve you AND your clients.

Jason’s processes include:

  • Weekly phone call
  • Communicate by email
  • Onboarding

… all because his CUSTOMERS told him so!

Communication is key – build this into your service contracts

You have to think about the OFFBOARDING as well as the ONBOARDING… 


Pricing structure

A tiered model:

  • One-off projects – for people with nothing to get something
  • Retained – Budget vs value… but value includes strategy, research, tech support, etc… 


Shout outs

Mor Cohen
Philip VanDusen
Chris Ducker
Jimmy Rose


Connect with Jason:

Website: rezzz.com
Podcast: Live In The Feast
Twitter: @rezzz


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The Marketing Development Podcast is available on iTunes