115 – Building Lasting Client Relationships

Main talking points include:

As the world returns to a new kind of normal and activity with clients pics up again, it’s important to make sure you focus on the long game and not the quick wins for your own business.
  • Make sure you give the right advice to clients – even if that means you pass up on some chargeable work right away
  • Ensure your strategy is sound before delivering any work – demonstrate VALUE
  • Adopt the role of the trusted advisor – ask “why” A LOT!
  • Keep communications OPEN – remain front of mind
  • Be prepared to go the extra mile – become indispensable



The Marketing Development Podcast is available on iTunes