118 – Introducing the Project Discovery Blueprint

By Pete | October 20, 2020

Main talking points include: Why a discovery process is important Ensuring you know the full scope of a project BEFORE you are committed to…

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117 – How we talk “scaling” with clients

By Pete | October 7, 2020

Main talking points include: We have a responsibility when it comes to helping clients scale their businesses that they can cope with it! It’s…

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116 – Why I Moved Back To A Home Office

By Pete | September 30, 2020

Main talking points include: Why I moved OUT of the home office in the first place Children Noise Being “professional” Whats made me go…

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115 – Building Lasting Client Relationships

By Pete | September 15, 2020

Main talking points include: As the world returns to a new kind of normal and activity with clients pics up again, it’s important to…

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114 – Securing Recurring Revenue

By Pete | September 8, 2020

Main talking points include: Through her experience as an actress, the freedom of running her own business, and being paid for a single job…

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113 – Time For A Change

By Pete | August 26, 2020

Main talking points include: Why this podcast was started…  Growing my agency Finding likeminded marketing consultants and professionals Starting to build that “personal brand”…

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112 – Being Yourself in Sales

By Pete | August 18, 2020

Main talking points include: In setting up any business, there are items that you like doing, and those that you don’t. Most of us…

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111 – Managing Clients at the start of a retainer

By Pete | August 11, 2020

Main talking points include: When any retained agreement begins, there is the initial excitement that the sale has been made, and then the realisation…

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110 – Dealing with Scope Creep

By Pete | August 4, 2020

  Main talking points include: What is scope creep? Scope creep is the term given to the process of free work being included in…

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109 – Marketing World Leading SAAS Products Through Content – Pritesh Vora

By Pete | July 28, 2020

  Main talking points include: Pritesh’s background is working in mobile app startups – starting with virtual reality software, mainly around facial recognition and…

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108 – Closing SEO Clients (Part 2)

By Pete | July 20, 2020

  Main talking points include: Part 2: New Clients We don’t offer retainers to people we’ve never worked with before – we need to…

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107 – Closing SEO Clients (Part 1)

By Pete | July 15, 2020

  Main talking points include: Disclaimer: Before you begin always make sure you’re not promising things you can’t deliver in order to win a…

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106 – Communicating with people in various locations

By Pete | July 6, 2020

  Main talking points include: Setting up your software:  Project Management Client Communications Internal Communications We use ClickUp for all project management and client…

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105 – Introducing the Content Planning Toolkit

By Pete | June 29, 2020

  Biography  Martin is the co-founder of Jammy Digital, a web consulting agency in the UK. Martin, along with his wife Lyndsay, also teach…

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104 – Finding the one thing you can help other people with the most

By Pete | June 22, 2020

  Main talking points include: Starting with a blank sheet of paper… To begin with, don’t worry about: WHAT it is that you will…

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103 – Working with other people and agencies

By Pete | June 15, 2020

  Main talking points include: Looking to scale? Working in partnerships – its an agreement… building a trusting network of relationships with people in…

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102 – How I structure my day to run TWO businesses

By Pete | June 8, 2020

  Main talking points include: Following on from a previous podcast about what I learned from launching SEOHive (ep 99), Kyle asked me to…

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101 – When and How to Fire a Client

By Pete | June 1, 2020

  Main talking points include: None of us ever want to fire a client, but sometimes it’s the best thing to do for all…

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100 – The LIVE Show

By Pete | May 26, 2020

  Main talking points include: Gotta say a massive THANK YOU to everyone who has listened, joined the Facebook group, engaged, sent DMs, generally…

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099 – Lesson learned from launching a productised service

By Pete | May 18, 2020

  Main talking points include: It’s been 6 weeks since SEOHive was launched. What are the biggest things I’ve learned in that time? Launching…

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098 – Reflections following #ATLive2020

By Pete | May 11, 2020

  Main talking points include: https://agencytransformation.live/ An AWESOME event – held by Lee Jackson from Agency Trailblazer Two main reflections: How the event worked…

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097 – Why recurring revenue is more important now than ever

By Pete | May 4, 2020

  Main talking points include: Current sit rep – does this sound familiar to you?  When Coronavirus hit the UK economy, this is what…

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096 – Catching Your Time Dragons

By Pete | April 27, 2020

  Biography Process engineer with a day job consulting in the oil and gas industry, but secretly a time-dragon catcher at night. I am…

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095 – Ways of demonstrating addition value to clients

By Pete | April 14, 2020

  Main talking points include: Not necessarily talking about financial value (although SOMETIMEs we are)…  What do we mean by “adding value”? All the…

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094 – Best Practices for Working Remotely

By Pete | April 6, 2020

  Biography Stephanie helps businesses, coaches & entrepreneurs grow their website traffic and their leads using proven content marketing strategies and effective SEO techniques.…

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093 – Personalisation and Conversion Rate Optimisation

By Pete | March 30, 2020

  Biography Andrea Bronzini is an Online Business Consultant & Optimization Strategist. I’ve been working with online businesses since 2010 and, after a long…

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092 – Focusing on the Priorities in Your Business

By Pete | March 23, 2020

  Main talking points include: Process for deciding what to work on:  Identifying priorities Business Critical Cashflow Business Development Project Management Identifying quick wins…

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091 – Constructing your offer to work with Small Businesses

By Pete | March 16, 2020

  Biography Bob has worked in the field of digital marketing for nearly twenty years, for most of that time running his own consultancy.…

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090 – Using Productised Services to Market Your Agency

By Pete | March 10, 2020

  Main talking points include: Great question – there are loads of good reasons why a productised, lower value offer is a good idea…

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089 – Introducing SEOHive

By Pete | March 2, 2020

  Main talking points include: Whats the point of this live call?  To introduce to you a new service that will help you build…

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088 – Communicating “not so good” news to clients

By Pete | February 24, 2020

  Main talking points include: When unexpected things happen that aren’t so great for your clients – how do you go about telling them…

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The Cornerstones of a Strong Marketing Strategy

087 – The Cornerstones of a Strong Marketing Strategy

By Pete | February 17, 2020

  Main talking points include: Essentially fundraising marketing is “awareness” marketing, specifically with an emotive gist to provoke positive change. In broad brushstrokes this entails: Understanding…

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086 – How to build a PR Strategy

By Pete | February 10, 2020

  Biography: John Ozimek – Co-Founder & Director: John has 20 years of experience in technology PR and marketing, and has worked with global…

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085 – Standing Out in a world of Extroverts and Selfies

By Pete | February 3, 2020

  Biography: Adam King is “The Captain” at Think Like a Fish, a Growth Marketing Consultancy that helps B2B service firms start and continue…

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084 – 5 Steps to Easy Content Creation

By Pete | January 27, 2020

  Biography: Helen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach and business content specialist. Working as The Content Doc these days, Helen’s been…

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083 – Growing and Sustaining Your Business

By Pete | January 20, 2020

  Biography: Roland opened Benson design in 1985 in San Antonio Texas with one goal in mind to help small businesses promote themselves, develop…

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082 – Keeping Content Real

By Pete | January 13, 2020

  Biography: Helen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach, and business content specialist. Working as The Content Doc these days, Helen’s been…

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081 – Whats in store for 2020!

By Pete | January 6, 2020

  Main talking points include: Understanding who you want to serve, and how to serve them best. For me, this is: Those who do…

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080 – Setting Goals for 2020 and Beyond

By Pete | December 12, 2019

  Main talking points include: Setting goals is one of those things we all know we SHOULD do, but it’s not so easy to…

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079 – How we understand our clients marketing requirements

By Pete | December 2, 2019

  Main talking points include: Understanding the priorities and ethos of a client is VITAL to any marketing project or client that you take…

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078 – Principles of Business from Batman

By Pete | November 27, 2019

  Main talking points include: “Knowledge isn’t power, it’s implementing it” – Todd Herman   Alex’s journey:  Freelancing – working 9 days in 6……

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077 – Marketing your own Agency or Business

By Pete | November 18, 2019

  Biography Jim Galiano is an Internet marketing consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing…

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076 – Knowing when to pivot your business

By Pete | November 11, 2019

  Biography Chris is a hopeless millenial (his words, not ours!). Careers never really agreed with him – he hopped around a bit, giving…

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Why a Marketing Strategy and Digital Marketing Strategy are different

By Pete | November 4, 2019

  Main talking points include: What is a marketing strategy? “A marketing strategy refers to a business’ overall game plan for reaching prospective consumers…

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074 – How I Would Start Again (If I Had To…)

By Pete | October 28, 2019

  Main talking points include: Paul Jarvis – A Company of One Don’t ask the questions “what would you do differently?”, instead ask the…

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073 – Releasing No Stress WordPress v2

By Pete | October 21, 2019

  Biography: Dave Foy is a course creator and online educator for non-coders who want to learn how to build faster and more profitably…

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072 – Serving the niche you operate in

By Pete | October 14, 2019

Biography: Vito started his marketing journey leading a hard rock band from a small band in Tel Aviv to releasing albums and touring the…

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071 – Scoping out the Competition

By Pete | October 7, 2019

  Main talking points include: The key to scoping the competition – DO NOT get obsessed with what they are doing. You are marketing…

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070 – Introducing the Bible of Repurposing Content

By Pete | September 30, 2019

Biography: Amy Woods is an expert in content repurposing and the founder of Content 10x. She helps online content creators grow their audience by…

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069 – Finding a work / life balance that works for you

By Pete | September 23, 2019

Biography: Founder of Angled Crown, the Agency Trailblazer Podcast and Agency Transformation Live – Lee Jackson talks about the process he underwent to create…

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