There's an inherent cost to ranking in the search engines... You either pay a direct advertising cost through Ad Spend, or you pay through the time and effort to rank organically. By employing an SEO professional you also incur the cost to rank organically, just faster than you would on your own.
Understanding how Google makes money can really help you to fast-track your organic SEO objectives...
Google makes money by running ads. It can charge a premium for those ads by ensuring the 10 organic results displayed on page 1 are the best, most relevant pages on the internet that will help the user – otherwise, why would anyone bother to pay to be above them?
Understanding the terms and, crucially, the intent behind the terms, that people are paying for means that you can be way more focussed on your keyword research and content creation process.
"But Google doesn't use keywords anymore?" I hear you cry. Well, not exactly.
Google has moved to show results far more based on users' intent than purely on a keyword basis, but you can't get away from the fact that it all starts with what a user types (or says) into the search bar.
Types of user intent:
You can get all of this information through keyword research tools, along with the values people are paying to appear on page 1.
So what do you do with this information when you have it?
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