Main talking points include:

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There are multiple levels of service that an agency can work on...
  1. Clients
  2. Staff and their dependants
  3. The owner
  4. The wider world
A business is only really a sustainable force when it can serve all four (OK, if you're content at being a solo-agency, then maybe not number 2).

Why is service important?

Differences for clients:

  • Personalized Service
  • Proactive Service
  • Responsive Service

Differences for staff:

  • A safe place
  • Security in knowing they are contributing to a bigger picture, that in turn contributes back to them
  • Confidence in bringing life in to work and knowing that the balance is the last way round.

Differences for the owner:

  • Freedom
  • Security
  • Wealth
  • "Success" – whatever that looks like

Differences to the wider world:

  • A legacy
  • Community impact
  • A positive footprint



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