035 – Positioning yourself in your niche

Mel is a fitness trainer and business coach with one hell of a story! Having recently gone through some major changes in the focus of her business and her business strategies, Mel and I discuss the reasons for determining and defining your niche and how to position yourself into it.

 

Main talking points include:

  • Gathering good people around you
  • Not being afraid of change
  • The security of multiple streams of income
  • Thinking laterally as well as deeply

 

Connect With Mel:

Facebook: The Mummy Trainer FB Group

Instagram: @TheMummyTrainerUK

Website: themummytrainer.co.uk

 

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The Marketing Development Podcast is available on iTunes