035 – Positioning yourself in your niche
Mel is a fitness trainer and business coach with one hell of a story! Having recently gone through some major changes in the focus of her business and her business strategies, Mel and I discuss the reasons for determining and defining your niche and how to position yourself into it.
Main talking points include:
- Gathering good people around you
- Not being afraid of change
- The security of multiple streams of income
- Thinking laterally as well as deeply
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