079 – How we understand our clients marketing requirements


Main talking points include:

Understanding the priorities and ethos of a client is VITAL to any marketing project or client that you take on. Even if it’s your own business (or that of your employer), being objective and taking an “arms-length” approach to understanding who you/they are and why you/they do what they do is imperative, but it’s also some of the hardest information to get to.

In this episode, I give a breakdown of our marketing questionnaire that is sent to all retained clients either just before or just after we quote them for the project (I explain why that is in the ep too!), and how we use this information to give them the right advice and mix of services to achieve (or exceed!) their business goals.

The Questionnaire can also be downloaded here.

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The Marketing Development Podcast is available on iTunes