061 – How to put on a Live Event for Your Niche
July 29, 2019
Biography:
Founder of Angled Crown, the Agency Trailblazer Podcast and Agency Transformation Live – Lee Jackson – talks us through the process he underwent to deliver a successful live event for agency owners from around the world.
Main talking points include:
The 5 stages of transforming your business
- Identity
- Value
- Platform
- Output
- Future
Why you should put on a live event…
There are some things that you just CAN’T do online. Live events help you:
- Meet new clients
- Find suppliers
- Make plans
Live events also MAKE people invest in their business
“Feel the fear and do it anyway”
“Be seen to sell”
Releasing the event:
- Having the plan on the content and structure
- Announcing it to the audience
- Further growing to your audience:
- Month 1: build the audience through Facebook retargeting
- Growing your pixels and custom audiences
- Month 2: tell people the content of ATL
- Messaging tailored around the audience pixels that you’ve grown
- Month 3: the countdown for the event
- Targeting natively and through the pixels
- Month 1: build the audience through Facebook retargeting
- Using magazines to find your audience
MDP046 – Transforming Your Business
MDP003 – How mentoring changed my business
Lee’s review episode on the Agency Trailblazer Podcast
Lee’s Event
Shoutouts
Connect With Lee:
https://agencytrailblazer.com/group – FB Group
Join our Facebook Group!
Please follow and like us: