061 – How to put on a Live Event for Your Niche

Founder of Angled Crown, the Agency Trailblazer Podcast and Agency Transformation Live – Lee Jackson – talks us through the process he underwent to deliver a successful live event for agency owners from around the world.

The 5 stages of transforming your business

• Identity
• Value
• Platform
• Output
• Future

Why you should put on a live event… 

There are some things that you just CAN’T do online. Live events help you:

• Meet new clients
• Find suppliers
• Make plans

Live events also MAKE people invest in their business

“Feel the fear and do it anyway”

 

“Be seen to sell”

Releasing the event: 

• Having the plan on the content and structure
• Announcing it to the audience
• Further growing to your audience:
  • Month 1: build the audience through Facebook retargeting
    • Growing your pixels and custom audiences
  • Month 2: tell people the content of ATL
    • Messaging tailored around the audience pixels that you’ve grown
  • Month 3: the countdown for the event
    • Targeting natively and through the pixels
• Using magazines to find your audience

MDP046 – Transforming Your Business

MDP003 – How mentoring changed my business

Lee’s review episode on the Agency Trailblazer Podcast

Lee’s Event

Agency Transformation 2020 – more of the same!

Shoutouts

Troy Dean
Chris Ducker
Dave Toomey