062 – How to be consistently active on Social Media


Nicole Osborne is a personal brand and social media coach based in London and the founder of Lollipop Social. Nicole helps entrepreneurs get sweeter marketing and social media results.

Originally from Eastern Germany, Nicole works with entrepreneurs and small businesses to increase their influence and visibility on social media with stand-out personal brands and engaging content marketing.

Nicole’s marketing career started at the Financial Times nearly 20 years ago. She is a Chartered Marketer and has successfully delivered marketing plans for leading brands, social media marketing agencies and tech start-ups.

Nicole loves to share sweet tips and has been a guest on numerous Twitter chats and marketing podcasts. She is a regular marketing events speaker talking about how to increase visibility and get better results with on brand and non-vanilla content.

Nicole launched her vlog series: Wunderbar The Marketing Efficiency Show with time-saving tips for people who want to grow their audience and feel proud again of how they come across on social. Sign up to the Sugar Rush, Nicole’s weekly newsletter to be first to find out about new episodes.

Nicole is a co-founder of GoWithThePro a brand-new online membership group which helps social media and digital marketing freelancers to grow their businesses.


Main talking points include:

If you’re in digital marketing, you need to be active on social – it’s your best shop window. You NEED to make time for social.


Planning your time: 

  • 1/3 your time working on your business and business development
  • 1/3 your time delivering work
  • 1/3 your time marketing / social media!

Where does your audience hang out… pick two platforms and commit to them. Don’t get fear of missing out for the platforms you don’t use.

Which part of your personal story do you want to share and which parts do you want to ring fence?


Making consistency: 

  • Think about your tone of voice and your visual assets.
  • Awareness calendars
  • Post ideas – content download
  • Behind the scenes content
  • Curated content



  • Trello
  • ContentCal
  • TwitterChats
  • Twitter Smarter
  • Google Alerts
  • Social Media Examiner
  • Google Analytics


Content Repurposing: 

Take your main content and then choose one level of content repurposing. When you’re comfortable with that, and then add another.


Connect With Nicole:


Join our Facebook Group!


The Marketing Development Podcast is available on iTunes