031 – Generating Authentic Leads

Every business needs leads – people who need what you have to sell. Alex Curtis – founder of The Lead Engine Marketing Agency – has made it his mission to deliver authentic leads into a specific niche. In this episode we unpack some of the process from consideration to delivery in terms of gathering leads for your own business, or the businesses of your clients.

Main talking points include:

  • Figure out the basics yourself BEFORE getting an agency involved
  • Selling yourself
  • Communicating with clients
    • Weekly communication
      • Phone call
      • Reports
        • Important stuff
          • Number of leads
          • Good leads
          • Bad leads
          • etc…
          • Target is CPA

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YouTube: Talking Ads

Website: The Lead Engine


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