Podcast

Main talking points include:

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• As an agency, we need to take responsibility for the quality of leads we have coming through our doors.
• Having defined products and services is key to aligning yourself with the right clients
• Having a clear marketing process that guides clients is key to not wasting anyones time

Defining your products and services

1. What you do
2. Who you do it for

How does your marketing fit

1. Funnel Mentality
   1. Can you filter out those that are not suitable automatically?
   2. Can you filter out those that are not suitable quickly?
2. Find your lowest common denominator - start there
3. The create the filters that move in from that point
   1. Forms
   2. Calls
   3. Discovery Process (Paid)
   4. Onboarding
   5. Gated Products
4. Try not to leave clients hanging... have referral partners in place

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