068 – Fear and Failure


Main talking points include:

Ant Middleton – The Fear Bubble / Mind over Muscle


Failure is THE BIGGEST hurdle to people progressing in business. Whether thats starting ut, or developing new services and streams of income.
  • The risk of gettings things wrong
  • Worrying what others may think
Don’t let the FEAR of FAILURE hold you back… instead, take on a positive mental attitude and follow a PROCESS that allows you to track your progress and change your stance over time…

Dealing with failure

  1. Accept it – it’s going to be with us for a LONG time
  2. Learn from it – if something doesn’t work, that’s fine… What can make it work next time?
  3. Embrace it – if you’re not moving forward, you’re not moving… It’s better to try and fail than not to try at all.
  4. Build in measures to protect you from it…
  5. The example of a new idea
  6. What’s the smallest possible version of your new product / service
  7. Who would buy it?
  8. How can you deliver it in the fastest possible time (with no bells and whistles)
  9. What does success look like?
  10. If you meet success, what does version 2, then version 3, etc look like?



In business, this can be VERY closely linked with failure, but maybe there are other things that scare you…
  • Speaking publically
  • Being direct in meetings
  • Creating strategies (what if they won’t work?!)
  • Live social media posts
The problem with fear (and where it links to failure) is that it focusses on the destination – if you’re scared of heights and you go to the grand canyon, have you “failed” if you don’t stand at the edge.
Break your fears down into bite-sized chunks and normalize them by spending time in that space, and then celebrate overcoming these chunks – the destination will come round soon enough.
Gary V – “Entrepreneurs get hooked on the destination and forget to enjoy the journey.”
ENJOY THE JOURNEY – it’s up to you to make of it what you will… Money will come if you TRUST in the PROCESS. But if you’re too afraid to step out of your comfort zone, then you won’t move any further forward.

Understanding yourself

This is where it really gets tough… be honest with yourself about your own emotions and shortcomings.
  • Emotions – understand when and where you are TOO emotional. In places, emotions aren’t a good thing IF they overrule your head
  • Shortcomings – we all have them, and that’s fine – where is there someone better than you at a particular thing that you can plug into your product / service so that you don’t have to do it.
Ultimately, with a few strategies in place and the acceptance of fear and failure in yourself, you make both of them work to further you and your business beyond places you could ever imagine.



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