Podcast

Main talking points include:

• Why having a distribution protocol is a good idea:
  • Just generating content and hoping for the best isn't a great strategy
  • Helps fill the gap between content publication and indexing in the SERPs
  • It is easier to plan in advance if you do it when you're creating the content

• What is a content distribution protocol?
  • A regular method or schedule of activity to boost initial traffic to a new piece of content

• What are the benefits of a content distribution protocol
  • It drives traffic quickly
  • It is easy to set up and automate
  • It means there is some traffic data already associated with the content when Google indexes it

• What might a content distribution protocol look like?

• The major rule of engagement:
  • Never Share the Same Message Twice!

• Some content post ideas...
  • Straight and Easy: Post Title + Link
  • The Question: Ask an engaging question to stir conversation
  • Cite a Fact: Share a fact or figure that is included in your post
  • Share a Quote: Grab a pull-quote from your article and turn it into a social message
  • Add Intrigue: Write a teaser message that grabs the attention of your readers