131 – Distributing New Content
October 26, 2021
Main talking points include:
- Why having a distribution protocol is a good idea:
- Just generating content and hoping for the best isn’t a great strategy
- Helps fill the gap between content publication and indexing in the SERPs
- It is easier to plan in advance if you do it when you’re creating the content
- What is a content distribution protocol?
- A regular method or schedule of activity to boost initial traffic to a new piece of content
- What are the benefits of a content distribution protocol
- It drives traffic quickly
- It is easy to set up and automate
- It means there is some traffic data already associated with the content when Google indexes it
- What might a content distribution protocol look like?
- The major rule of engagement:
- Never Share the Same Message Twice!
- Some content post ideas…
- Straight and Easy: Post Title + Link
- The Question: Ask an engaging question to stir conversation
- Cite a Fact: Share a fact or figure that is included in your post
- Share a Quote: Grab a pull-quote from your article and turn it into a social message
- Add Intrigue: Write a teaser message that grabs the attention of your readers
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