This episode is the audio from an online workshop covering the different types of website traffic, and how to leverage them in your digital strategy.
Main talking points include:
- The differences between owned, paid and earned traffic and how they can work together.
- What are some key tips when it comes to structuring your website hierarchy.
- Why a shallow website is more preferred over a deep website.
- The pros and cons of Google Adwords, LinkedIn, Facebook Ads and retargeting.
- The importance of why you shouldn’t share the same message twice and how to get your message out there.
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