014 – How to work with an Agency (and get the most out of it)

Working with an agency can be expensive, right? So if you’re going to do it, what’s the best way to get the most out of the process for the benefit of everyone?

Following on from a discussion I was having with a client, we spoke about the different scenarios businesses / marketers find themselves in, and the key four principles for working with an agency that help both sides develop a lasting relationship, rather than a simple client / supplier contract.


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