SEO

Is SEO Dead?

Is SEO dead? Well no, but that wouldn’t be a particularly interesting post… Back in the day, search engine optimisation was merely a size game… The bigger you made yourself seem to Google, with the more links you had, the higher you ranked. This very quickly led on to the practice of buying links for…

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How hard is Link building?

Link building is one of those funny things that seems really unnatural at the time but it is the way that the Internet works. Back in the day companies used to sell links to anybody who was willing to pay the appropriate price. This technique is now one of the really well documented black hat…

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Is video really important for SEO?

If you’re asked which is the top search engine, almost everyone would answer, “Google”. If you were asked about the top two search engines, however, would you put a video platform second place? Not as many people be aware that YouTube, which is owned by Google, ranks as a close second (even above other search…

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How to do keyword mapping properly

With so many different ways to drive traffic, and the search engines now trying to simulate user intent as well as content itself, is keyword mapping really all that important? The short answer is yes. There is no escaping it. Keywords are still the driving force behind organic rankings and PPC algorithms alike. Not mapping…

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Is there such a thing as “free” traffic?

There are only two ways to generate traffic to your website, and neither of them are actually free. Think about it – obviously paid traffic incurs a cost, but the competitiveness and dedication required for organic traffic is so time consuming, that it is costly. The danger here is that business owners / marketing professionals…

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Is Google organic search losing ground in 2018?

With all different forms of driving traffic in our arsenal, is being on the first page of google still as important as it has always been? The simple answer is, “No”. With so many options ava8lable for driving traffic (social media, ppc, email marketing, etc), Google’s organic listings have become less important – especially if…

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7 SEO secrets the experts don’t want you to know

It is no secret that SEO is an ever changing picture. It’s even reported that Google updates its algorithm more than once a day, so there’s no way anyone can keep up to speed with every change. But the reality is this – whilst SEO does require a level of skill and understanding, there are…

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