Digital Marketing

How we manage monthly accounts to keep momentum and prove our worth

Managing (monthly) retained clients can be a challenge for all of us. The pressure to keep things fresh and consistently demonstrate results can hinder the creativity needed for the consistent “churn” of work. Following on from a prospective client meeting where I was asked to explain our processes, I recorded an anchor to explain how…

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Why repurpose content?

Repurposing content is a theme that is widely covered online, but why is it important to spread your content out around different media? To put it simply, different people consume content in different ways. At the moment you’re reading this. You may have come through a google search, or through a social media post, but…

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Is Facebook’s feed update really going to be bad for business?

You’ve probably already heard by now that Facebook is rolling out an update to its news feed that will prioritise content from real people – family and friends – over content from pages, brands and businesses. The move that has split opinion, is the first of a number of algorithm changes for Facebook in 2018.…

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Is video really important for SEO?

If you’re asked which is the top search engine, almost everyone would answer, “Google”. If you were asked about the top two search engines, however, would you put a video platform second place? Not as many people be aware that YouTube, which is owned by Google, ranks as a close second (even above other search…

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How to do keyword mapping properly

With so many different ways to drive traffic, and the search engines now trying to simulate user intent as well as content itself, is keyword mapping really all that important? The short answer is yes. There is no escaping it. Keywords are still the driving force behind organic rankings and PPC algorithms alike. Not mapping…

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How to outsource your digital marketing (and make the most of it)

In this series for the #12BlogsOfChristmas, we’ve already touched upon some massive topics, and alluded to the fact that as a business owner or marketing manager, there are so many different pulls on your time. So is outsourcing your digital marketing (or at least parts of it) a good idea? There are really two standpoints…

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Is there such a thing as “free” traffic?

There are only two ways to generate traffic to your website, and neither of them are actually free. Think about it – obviously paid traffic incurs a cost, but the competitiveness and dedication required for organic traffic is so time consuming, that it is costly. The danger here is that business owners / marketing professionals…

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5 actions to step up your digital marketing in 2018

Ever heard of the 80/20 rule? The premis is simple, around 20% of your business activities will produce around 80% of the result (orders, turnover, enquiries, etc). If you think about it, that’s huge… that means that we spend 80% of our time chasing after the final 20% of our turnover. Surely it makes more…

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