Posts by Pete

030 – Setting Goals (and Happy New Year)

  In this episode, I share how I personally go about setting and mapping my goals for the next year. Some of these are for business, others are personal. Christmas is such a good time to unwind, but it’s also a great time to plan. I share the process I use to set my goals…

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029 – Bicycles and Business

  Those of us who have taken the leap into self-employment, or even into careers in social media, content creation, digital advertising, etc, probably won’t have had the helping hand of someone who has paved the way before us. There is a whole tranch of new (and some not-so-new) paths for careers that don’t necessarily…

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028 – Selling and Delivering Websites

  In this episode, we meet Justin Meadows – founder of TunedWP. We discuss the process and methodology Justin uses to sell and deliver successful websites through his agency.   Main talking points include: 6 factors to successful websites: Conversions Design Authority / Trust & Social Proof People do business with who the know, like and…

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027 – The Benefits of Repurposing Content

  In this episode, we meet Amy Woods – founder and mastermind behind Content10X.com and content repurposing service based here in the UK. Main talking points include: Where Content10X came from and Amy’s previous background The benefits of repurposing content for individuals and organisations Different starting points for different types of initial content Expanding your…

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026 – Different Types of Website Traffic

This episode is the audio from an online workshop covering the different types of website traffic, and how to leverage them in your digital strategy. Main talking points include: The differences between owned, paid and earned traffic and how they can work together. What are some key tips when it comes to structuring your website…

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025 – In Person Networking

  In this episode, we meet agency owner and all-round nice guy, Kyle Van Deusen of OGAL Web Design. Kyle and I discuss the benefits of networking in person and talk about some of the tips, practical advice and headaches that we wish we’d been told before we went to our first meeting.   Main…

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024 – Reflections on the Youpreneur Summit

Following attending the Youpreneur Summit 2018 I briefly consider how I’m feeling, the benefits of events such as this and how, as an entrepreneur and business owner you may process the information at a large scale conference and try to apply it to your own business. FULL DISCLAIMER – this episode has more questions than answers!…

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023 – Proposals & Contracts

This episode addresses a burning question for some of our listeners – how do we create proposals and contracts for the work we carry out in our agency?   Main talking points include: The structure of our proposals The Cover The Covering Letter The Snapshot The Business Needs The Solution The Specification The Process The…

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022 – Launching and Marketing a Product

  In this episode, we meet consultant product launch manager Tyler Bream. Tyler deep dives into the process for launching a product and the priorities to consider when you’re trying to sell something online.   Main talking points include: A damage assessment  The marketing doesn’t fit the product  The process is broken  Bad copywriting / difficult conversion…

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021 – User Experience could be your biggest growth hack

  In this episode, we meet Paul Lacey – founder and developer at The Dickiebirds Studio, user experience and WordPress Design and Development Agency in the UK. We talk about how prioritising user experience throughout a web project (or even retrofitting it to an existing website) can have a massive impact on your business.   Main talking…

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020 – What I’ve Learnt from 20 Episodes of Podcasting

  We’re at episode 20 – it’s here! In this episode I look at the lessons I’ve learnt from podcasting regularly over the past 6 months, and the effect the podcast has had upon my business.   Main talking points include: Why I started – creating content regularly – and blogging didn’t work Podcasting is FUN!…

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019 – Helping People Solve Problems

  This episode features serial entrepreneur, author, podcaster and general “good gal” Alexia Leachman. Alexia and I go on a journey through Alexia’s own career, and then end up in a personal branding / business masterclass. As an experienced marketeer, Alexia got to the point like a lot of us that she just wanted to…

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018 – The Importance of WordPress Maintenance and Project Management

  This episode features agency and SAAS owner Jeffery Patch from MaintainPress. Jeffery and I talk about the importance of WordPress maintenance and the benefits of WordPress maintenance plans, and then we deep dive into the project management workflow that Jeffery uses across both of his businesses. We also heavily discuss the use of the…

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017 – Content and Business are an Evolution

  This week’s podcast features copywriter, entrepreneur and all round nice guy – Todd E Jones. Todd run’s copywriting agency Copyflight and the Uncommoners Facebook Group. He is also an author at MainWP and ConwayScene – a local project he’s working on in his home town. Todd and I discuss his current business and the means…

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016 – Why Headshots are Good for Business

“A picture tells a thousand words… so why not choose what those words are?” – Laura Pearman, a UK based headshot photographer, discusses the importance of headshots to business – especially in the life of the solopreneur. We discuss how business revolves around trust and the potential headshots have to build that trust from the…

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015 – How to choose your marketing agency (and what to look out for)

Following on from last week’s episode considering working with an agency, this time I spoke to Rob White – group marketing manager of Superior Spas – abut why he chose our agency to be his agency of choice. Rob covers his process and the things he considered from an outsider’s perspective both for and against…

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014 – How to work with an Agency (and get the most out of it)

Working with an agency can be expensive, right? So if you’re going to do it, what’s the best way to get the most out of the process for the benefit of everyone? Following on from a discussion I was having with a client, we spoke about the different scenarios businesses / marketers find themselves in,…

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013 – How we do Keyword Research and Keyword Mapping for our Clients

One of the most common queries I’m asked when working with clients is “How do you know which search terms to rank for?” Following on from episode 005, today I look at the process we use in our agency to undertake keyword research for our clients. From the initial discussions to delivering the keyword research…

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012 – Where to start with Marketing Automation

  Nathalie Dorémieux is co-founder of New Software Marketing with her husband Olivier. Together they specialise in marketing automation and the build of membership websites. In this episode Nathalie and I discuss the process of marketing automation, how it can be used not only to build a list, but also to monetise your brand, and…

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011 – Understanding Your Purpose

Kelly Baader is an international entrepreneur, business coach and fellow Youpreneur… In this episode Kelly and I talk about understanding your purpose and the freedoms and challenges to setting up your own business.  Kelly has an incredible story coming from the far east under difficult circumstances to becoming senior player in fortune 500 companies in…

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010 – Using Facebook to plant 1Million Trees

Sophie Jane Mortimer is a marketing consultant and facebook trainer based in the UK. She talks of her experiences with Treesisters and her previous roles and how she has utilised this to start her own consultancy. Sophie also discusses the process of her Facebook training and the principles to building an organic Facebook audience.  …

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009 – Dare to Dream Bigger

In this episode we speak to Clare Josa – Author, Speaker and Mentor – regarding the challenges entrepreneurs and professionals face when they consider going it alone. Clare offers her insight and practical advice on how to deal with imposter syndrome and other thought processes that that can limit your success. Clare has prepared a…

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008 – GDPR for Marketing

In this episode we consider the roll out of GDPR to your marketing process, including an overview of GDPR, a look at what it means for marketers and a checklist for marketing professionals to keep themselves on the right side of GDPR legislation.   Mentions: Lee Jackson – GDPR for Websites ICO – Guide to the…

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007 – Taking the leap & Social PPC

Social PPC expert, Robbie Handley, reflects on his first year in business and how his network has enabled him to build a lasting business to support him and his family. Robbie also unpacks some of what it takes to run a social PPC campaign and offers some great advice on how to cope with recent…

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006 – The only differentiating factor is you

The (former) WordPress Chick, Kim Doyal, talks through her life in content. From consultancy, to Facebook groups, to courses, and now to a SAAS product, Kim encourages entrepreneurs and business to create content as a means of positioning themselves as an authority. This episode moves to consider the place of the personal brand, and the…

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005 – How to optimise a web page for SEO

  Taking on my first solo episode, I take a look at one of the questions I’m most frequently asked by the Marketing Professionals and Marketing Consultants that I work with – namely, “how do you optimise a web page for SEO?” In this podcast I outline the factors we look at in our process,…

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004 – Speaking Publicly

Entrepreneur and English Celebrant (in France), Piers Lane, gives an insight into the training he offers to help people speak publicly, be it for presentations or speeches, or even just in meetings. Piers offers some excellent valuable advice that we can all take actions from.   Connect With Piers Twitter: @pierslane Email: pierslane@gmail.com Facebook: Real Men: The Flawed…

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003 – How mentoring changed my business

In this episode Lee Jackson gives some of his backstory and the means by which he started is digital agency. He then discusses his most recent venture, the Agency Trailblazer Community, and the importance mentoring has had on his latest pivot, and how it has changed his perspective on life and business.   Connect With…

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How secure is WordPress?

With WordPress now powering 28% (at the time of writing) of all websites on the internet, the platform has established itself as undoubtedly the most popular content management system available today.  From small hobbyist / personal websites to massive corporates: it seems everyone now is choosing WordPress. But the public feeling isn’t entirely positive. Look…

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002 – Working with different sized businesses

  Rob now works as a Digital Marketing Freelancer in West Yorkshire, UK – but this hasn’t always been the case! Starting his career with some of the world’s biggest brands, Rob talks us through the differences of working in huge organisations, and working in smaller ones, both in terms of marketing provision and career…

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