Posts by Pete

016 – Why Headshots are Good for Business

“A picture tells a thousand words… so why not choose what those words are?” – Laura Pearman, a UK based headshot photographer, discusses the importance of headshots to business – especially in the life of the solopreneur. We discuss how business revolves around trust and the potential headshots have to build that trust from the…

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015 – How to choose your marketing agency (and what to look out for)

Following on from last week’s episode considering working with an agency, this time I spoke to Rob White – group marketing manager of Superior Spas – abut why he chose our agency to be his agency of choice. Rob covers his process and the things he considered from an outsider’s perspective both for and against…

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014 – How to work with an Agency (and get the most out of it)

Working with an agency can be expensive, right? So if you’re going to do it, what’s the best way to get the most out of the process for the benefit of everyone? Following on from a discussion I was having with a client, we spoke about the different scenarios businesses / marketers find themselves in,…

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013 – How we do Keyword Research and Keyword Mapping for our Clients

One of the most common queries I’m asked when working with clients is “How do you know which search terms to rank for?” Following on from episode 005, today I look at the process we use in our agency to undertake keyword research for our clients. From the initial discussions to delivering the keyword research…

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012 – Where to start with Marketing Automation

  Nathalie Dorémieux is co-founder of New Software Marketing with her husband Olivier. Together they specialise in marketing automation and the build of membership websites. In this episode Nathalie and I discuss the process of marketing automation, how it can be used not only to build a list, but also to monetise your brand, and…

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011 – Understanding Your Purpose

Kelly Baader is an international entrepreneur, business coach and fellow Youpreneur… In this episode Kelly and I talk about understanding your purpose and the freedoms and challenges to setting up your own business.  Kelly has an incredible story coming from the far east under difficult circumstances to becoming senior player in fortune 500 companies in…

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010 – Using Facebook to plant 1Million Trees

Sophie Jane Mortimer is a marketing consultant and facebook trainer based in the UK. She talks of her experiences with Treesisters and her previous roles and how she has utilised this to start her own consultancy. Sophie also discusses the process of her Facebook training and the principles to building an organic Facebook audience.  …

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009 – Dare to Dream Bigger

In this episode we speak to Clare Josa – Author, Speaker and Mentor – regarding the challenges entrepreneurs and professionals face when they consider going it alone. Clare offers her insight and practical advice on how to deal with imposter syndrome and other thought processes that that can limit your success. Clare has prepared a…

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008 – GDPR for Marketing

In this episode we consider the roll out of GDPR to your marketing process, including an overview of GDPR, a look at what it means for marketers and a checklist for marketing professionals to keep themselves on the right side of GDPR legislation.   Mentions: Lee Jackson – GDPR for Websites ICO – Guide to the…

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007 – Taking the leap & Social PPC

Social PPC expert, Robbie Handley, reflects on his first year in business and how his network has enabled him to build a lasting business to support him and his family. Robbie also unpacks some of what it takes to run a social PPC campaign and offers some great advice on how to cope with recent…

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006 – The only differentiating factor is you

The (former) WordPress Chick, Kim Doyal, talks through her life in content. From consultancy, to Facebook groups, to courses, and now to a SAAS product, Kim encourages entrepreneurs and business to create content as a means of positioning themselves as an authority. This episode moves to consider the place of the personal brand, and the…

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005 – How to optimise a web page for SEO

  Taking on my first solo episode, I take a look at one of the questions I’m most frequently asked by the Marketing Professionals and Marketing Consultants that I work with – namely, “how do you optimise a web page for SEO?” In this podcast I outline the factors we look at in our process,…

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004 – Speaking Publicly

Entrepreneur and English Celebrant (in France), Piers Lane, gives an insight into the training he offers to help people speak publicly, be it for presentations or speeches, or even just in meetings. Piers offers some excellent valuable advice that we can all take actions from.   Connect With Piers Twitter: @pierslane Email: pierslane@gmail.com Facebook: Real Men: The Flawed…

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003 – How mentoring changed my business

In this episode Lee Jackson gives some of his backstory and the means by which he started is digital agency. He then discusses his most recent venture, the Agency Trailblazer Community, and the importance mentoring has had on his latest pivot, and how it has changed his perspective on life and business.   Connect With…

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How secure is WordPress?

With WordPress now powering 28% (at the time of writing) of all websites on the internet, the platform has established itself as undoubtedly the most popular content management system available today.  From small hobbyist / personal websites to massive corporates: it seems everyone now is choosing WordPress. But the public feeling isn’t entirely positive. Look…

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002 – Working with different sized businesses

  Rob now works as a Digital Marketing Freelancer in West Yorkshire, UK – but this hasn’t always been the case! Starting his career with some of the world’s biggest brands, Rob talks us through the differences of working in huge organisations, and working in smaller ones, both in terms of marketing provision and career…

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001 – Building your marketing career

 Many marketing professionals feel that they have side-lined themselves by working in a single niche for a period of time. Rob talks about how he has moved niches but carried his experience of marketing with him, and speaks of the strengths of working together whether that’s with an agency, freelancer or other marketers. Collaboration…

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000 – Introduction

  Welcome to the Marketing Development Podcast – meet me and find out a little about our upcoming plans for the podcast!   Join our Facebook Group!   Please follow and like us:

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Is SEO Dead?

Is SEO dead? Well no, but that wouldn’t be a particularly interesting post… Back in the day, search engine optimisation was merely a size game… The bigger you made yourself seem to Google, with the more links you had, the higher you ranked. This very quickly led on to the practice of buying links for…

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How we manage monthly accounts to keep momentum and prove our worth

Managing (monthly) retained clients can be a challenge for all of us. The pressure to keep things fresh and consistently demonstrate results can hinder the creativity needed for the consistent “churn” of work. Following on from a prospective client meeting where I was asked to explain our processes, I recorded an anchor to explain how…

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Why repurpose content?

Repurposing content is a theme that is widely covered online, but why is it important to spread your content out around different media? To put it simply, different people consume content in different ways. At the moment you’re reading this. You may have come through a google search, or through a social media post, but…

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Is Facebook’s feed update really going to be bad for business?

You’ve probably already heard by now that Facebook is rolling out an update to its news feed that will prioritise content from real people – family and friends – over content from pages, brands and businesses. The move that has split opinion, is the first of a number of algorithm changes for Facebook in 2018.…

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How hard is Link building?

Link building is one of those funny things that seems really unnatural at the time but it is the way that the Internet works. Back in the day companies used to sell links to anybody who was willing to pay the appropriate price. This technique is now one of the really well documented black hat…

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Lessons learnt from the #12BlogsOfChristmas

For those of you whole have been following my #12BlogsOfChristmas everyday since Christmas Day, thank you for your support – it has been noted.   Why did I do the #12BlogsOfChristmas? Well, the deeper question is “Why did you set up this website?”… 2017 was a pivotal year for me – after leaving full time…

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Happy New Year!

When I think back to where I was this time last year, I’d just left a full time job and tried to start a business 4 weeks before Christmas! Needless to say the first couple of months turnover didn’t break any records, but there you go… 12 months later and I run an agency that…

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Is video really important for SEO?

If you’re asked which is the top search engine, almost everyone would answer, “Google”. If you were asked about the top two search engines, however, would you put a video platform second place? Not as many people be aware that YouTube, which is owned by Google, ranks as a close second (even above other search…

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How to do keyword mapping properly

With so many different ways to drive traffic, and the search engines now trying to simulate user intent as well as content itself, is keyword mapping really all that important? The short answer is yes. There is no escaping it. Keywords are still the driving force behind organic rankings and PPC algorithms alike. Not mapping…

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How to outsource your digital marketing (and make the most of it)

In this series for the #12BlogsOfChristmas, we’ve already touched upon some massive topics, and alluded to the fact that as a business owner or marketing manager, there are so many different pulls on your time. So is outsourcing your digital marketing (or at least parts of it) a good idea? There are really two standpoints…

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Is there such a thing as “free” traffic?

There are only two ways to generate traffic to your website, and neither of them are actually free. Think about it – obviously paid traffic incurs a cost, but the competitiveness and dedication required for organic traffic is so time consuming, that it is costly. The danger here is that business owners / marketing professionals…

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Is Google organic search losing ground in 2018?

With all different forms of driving traffic in our arsenal, is being on the first page of google still as important as it has always been? The simple answer is, “No”. With so many options ava8lable for driving traffic (social media, ppc, email marketing, etc), Google’s organic listings have become less important – especially if…

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