Posts by Pete

008 – GDPR for Marketing

In this episode we consider the roll out of GDPR to your marketing process, including an overview of GDPR, a look at what it means for marketers and a checklist for marketing professionals to keep themselves on the right side of GDPR legislation.   Mentions: Lee Jackson – GDPR for Websites ICO – Guide to the…

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007 – Taking the leap & Social PPC

Social PPC expert, Robbie Handley, reflects on his first year in business and how his network has enabled him to build a lasting business to support him and his family. Robbie also unpacks some of what it takes to run a social PPC campaign and offers some great advice on how to cope with recent…

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006 – The only differentiating factor is you

The (former) WordPress Chick, Kim Doyal, talks through her life in content. From consultancy, to Facebook groups, to courses, and now to a SAAS product, Kim encourages entrepreneurs and business to create content as a means of positioning themselves as an authority. This episode moves to consider the place of the personal brand, and the…

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005 – How to optimise a web page for SEO

  Taking on my first solo episode, I take a look at one of the questions I’m most frequently asked by the Marketing Professionals and Marketing Consultants that I work with – namely, “how do you optimise a web page for SEO?” In this podcast I outline the factors we look at in our process,…

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004 – Speaking Publicly

Entrepreneur and English Celebrant (in France), Piers Lane, gives an insight into the training he offers to help people speak publicly, be it for presentations or speeches, or even just in meetings. Piers offers some excellent valuable advice that we can all take actions from.   Connect With Piers Twitter: @pierslane Email: pierslane@gmail.com Facebook: Real Men: The Flawed…

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003 – How mentoring changed my business

In this episode Lee Jackson gives some of his backstory and the means by which he started is digital agency. He then discusses his most recent venture, the Agency Trailblazer Community, and the importance mentoring has had on his latest pivot, and how it has changed his perspective on life and business.   Connect With…

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How secure is WordPress?

With WordPress now powering 28% (at the time of writing) of all websites on the internet, the platform has established itself as undoubtedly the most popular content management system available today.  From small hobbyist / personal websites to massive corporates: it seems everyone now is choosing WordPress. But the public feeling isn’t entirely positive. Look…

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002 – Working with different sized businesses

  Rob now works as a Digital Marketing Freelancer in West Yorkshire, UK – but this hasn’t always been the case! Starting his career with some of the world’s biggest brands, Rob talks us through the differences of working in huge organisations, and working in smaller ones, both in terms of marketing provision and career…

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001 – Building your marketing career

 Many marketing professionals feel that they have side-lined themselves by working in a single niche for a period of time. Rob talks about how he has moved niches but carried his experience of marketing with him, and speaks of the strengths of working together whether that’s with an agency, freelancer or other marketers. Collaboration…

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Is SEO Dead?

Is SEO dead? Well no, but that wouldn’t be a particularly interesting post… Back in the day, search engine optimisation was merely a size game… The bigger you made yourself seem to Google, with the more links you had, the higher you ranked. This very quickly led on to the practice of buying links for…

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Why repurpose content?

Repurposing content is a theme that is widely covered online, but why is it important to spread your content out around different media? To put it simply, different people consume content in different ways. At the moment you’re reading this. You may have come through a google search, or through a social media post, but…

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How hard is Link building?

Link building is one of those funny things that seems really unnatural at the time but it is the way that the Internet works. Back in the day companies used to sell links to anybody who was willing to pay the appropriate price. This technique is now one of the really well documented black hat…

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Lessons learnt from the #12BlogsOfChristmas

For those of you whole have been following my #12BlogsOfChristmas everyday since Christmas Day, thank you for your support – it has been noted.   Why did I do the #12BlogsOfChristmas? Well, the deeper question is “Why did you set up this website?”… 2017 was a pivotal year for me – after leaving full time…

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Happy New Year!

When I think back to where I was this time last year, I’d just left a full time job and tried to start a business 4 weeks before Christmas! Needless to say the first couple of months turnover didn’t break any records, but there you go… 12 months later and I run an agency that…

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Is video really important for SEO?

If you’re asked which is the top search engine, almost everyone would answer, “Google”. If you were asked about the top two search engines, however, would you put a video platform second place? Not as many people be aware that YouTube, which is owned by Google, ranks as a close second (even above other search…

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How to do keyword mapping properly

With so many different ways to drive traffic, and the search engines now trying to simulate user intent as well as content itself, is keyword mapping really all that important? The short answer is yes. There is no escaping it. Keywords are still the driving force behind organic rankings and PPC algorithms alike. Not mapping…

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Is there such a thing as “free” traffic?

There are only two ways to generate traffic to your website, and neither of them are actually free. Think about it – obviously paid traffic incurs a cost, but the competitiveness and dedication required for organic traffic is so time consuming, that it is costly. The danger here is that business owners / marketing professionals…

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Is Google organic search losing ground in 2018?

With all different forms of driving traffic in our arsenal, is being on the first page of google still as important as it has always been? The simple answer is, “No”. With so many options ava8lable for driving traffic (social media, ppc, email marketing, etc), Google’s organic listings have become less important – especially if…

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5 actions to step up your digital marketing in 2018

Ever heard of the 80/20 rule? The premis is simple, around 20% of your business activities will produce around 80% of the result (orders, turnover, enquiries, etc). If you think about it, that’s huge… that means that we spend 80% of our time chasing after the final 20% of our turnover. Surely it makes more…

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