Posts by Pete

055 – Generating Monthly Recurring Revenue

  Main talking points include: Why recurring revenue is important for your business. How we set up and manage recurring streams of income in our agency. How we sell recurring services at different levels. How to scale recurring services through outsourcing and partnerships.   Connect With Pete: Website: click here Join our Facebook Group!  …

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054 – Video Marketing is really Video Customer Service

  Biography: Pascal Fintoni is a professional trainer and speaker specialising in helping business owners get more enquiries from the Web. He started his career in 1994 in London working for a well known holiday company creating campaigns for TV, radio, newspapers and of course the Internet. Pascal quickly developed a passion and unrivalled knowledge…

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053 – Integrating processes to life as well as to business

  Biography: Jessica is the founder of Super Mum Society, a motherhood empowerment brand, with the sole aim of helping mums realise that they truly are super and that their superpowers are based on being themselves. She is a professional speaker, who has appeared for big names such as The Inspiring Success Club and Marks…

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052 – Productizing to scale

  Biography: Damien is a Belgian expat living & working in Luxembourg. Previously a Physicist engineer with an 18-year corporate career in Research and Development, and a 30+ years passion for technology and IT in particular. Damian started EasyTECH part-time in 2013 as a side hustle and finally left his employer in September 2016 to…

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051 – Why using funnels in your sales process makes sense

  Biography: Matt is a web designer, marketer, agency owner since 2006 and worked in the digital space since the year 2000. As a passionate advocate of lead generation and marketing funnels, he wants to help every agency owner to generate more leads for their business.   Main talking points include: What is a funnel…

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050 – Branding for Personal Brands

  Biography: Philip VanDusen is a highly accomplished creative leader and expert in brand strategy and graphic design for some of the world’s most successful global agencies, retailers and consumer products companies, including P&G, Gap, Inc., Petsmart, PepsiCo, GE, Chevron, Safeway, Delmonte, Diamond Foods, and Johnson & Johnson among many others. Philip has helped Fortune…

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Demystifying White Hat SEO

We all know the score – our clients or our employers get a new website and think that the enquiries and/or sales will just start pouring in. But they don’t. A Google or two later and there’s this realisation that just having a website isn’t enough – this website needs work and optimisation to actually…

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049 – Making Time with Business Automation

  Jimmy is lazy. He likes automating things or creating processes so he can do less boring work. He helps business owners be more efficient so they can focus on the parts they actually like doing.   Main talking points include: Why automate your processes? Where to start and what to automate? It can take…

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048 – Becoming a Content Creator

Kim is an online entrepreneur and content marketing specialist. Having pivoted and moved her business around a number of ideas (discussed in the podcast!), Kim discusses how she has now moved to the point of creating a physical product and how she uses her understanding of content marketing not only to inform the product itself…

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047 – The Personal Brand Journey

Chris Ducker is a serial entrepreneur who has worked his way up as an entrepreneur working 14 hour days 6 days a week to become a virtual CEO. Chris has also written a book on becoming the go-to leader in your industry and build a future proof business. Not only is Chris an author he…

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046 – Moving from Freelancer to Business Owner

Robbie is the founder of RJH Digital – originally a freelance company, but now a full-service digital agency. almost 12 months after his previous appearance (in episode 007!), Robbie returns to the podcast to update us on how life and business are going…   Main talking points include: Growing an agency The journey is a…

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045 – Integrating Marketing Automation

  Magnus’ skillset is founded in software development, marketing automation and AI and he works to assist other companies in using these tools to improve customer interactions and grow revenue.   Main talking points include: “Building a flow chart of logic that changes based on the needs of the user” Content recommendation engines (similar to…

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044 – Finding Your Purpose

  Mike wants to get sales training into the hands of every child and school in the world. He believes confident people don’t make stupid decisions, and they’re confident if they can sell. He’s the world’s #1 sales coach for funnel builders and the author of From Single To Scale. In this episode, we talk…

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043 – Transforming Your Business

  Lee Jackson is an agency owner, podcaster, solopreneur and business transformer. He runs both Angled Crown and Event Engine (his two agencies) alongside becoming a leader in the digital agency space. in this episode, we explore why Lee HAD to transform his agency, and how he’s helping others to do the same thing!  …

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042 – HAPPY BIRTHDAY! How I produce the podcast

Today the podcast turns 1!!! It’s been a fun and sometimes scary journey, but it’s amazing how something is ingrained in your life and you start to love it!  In this episode, I briefly explain how I produce the podcast – including the tech and the software – and how it gets syndicated to all the awesome…

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041 – Determining Your Success

  Bob is a digital agency owner who has been on a journey through the scaling process and has experienced the successes and the challenges of running a full-service agency. Bob and his team have now moved on to specialise in digital marketing, and have restructured their offer accordingly. Bob also helps digital agency owners and…

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040 – On-page SEO

Stephanie helps businesses, coaches & entrepreneurs grow their website traffic and their leads using proven content marketing strategies and effective SEO techniques. She has grown a global business from her home in Malta growing website traffic around the world including client work and coaching.   Main talking points include: Tools: Uber suggest – Neil Patel SEOPress…

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039 – Mixing Business and Pleasure

  Jeanet is a serial entrepreneur from the Netherlands. She has written numerous books and worked on numerous business projects over the years. Her latest project mixes two of the things she loves the most – business and cruises! In this episode, Jeanet unpacks some of her story and how she’s gone about setting up…

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038 – Introducing Outsource Services

Chris is a digital marketer that owns a small agency by the name of Propel Digital Media Solutions. He recently turned his side hustle into a full-time affair and actively try to help others do the same.   Main talking points include: Growing a Facebook audience: “Facebook SEO” Starting a business: Started as a side hustle…

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037 – How Entrepreneurs ‘Do’ Marketing

Nicole is an award-winning Travel & Sales Consultant and Travel Business Development Coach with over 15 years of travel marketing and sales experience. Her expertise has taken her all over the world and her newest venture sees her helping solo entrepreneurs compete with the big hitters in the travel marketing space. In this episode, Nicole…

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036 – Creating Online Courses

Louise Brogan is an Irish Entrepreneur who works with business owners to establish their businesses online. As part of her repertoire, Louise has released multiple online courses and grown a significant audience and email list. In this episode, we unpack what that means and how she has gone about establishing herself in this area.  …

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035 – Positioning yourself in your niche

Mel is a fitness trainer and business coach with one hell of a story! Having recently gone through some major changes in the focus of her business and her business strategies, Mel and I discuss the reasons for determining and defining your niche and how to position yourself into it.   Main talking points include:…

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034 – Introducing SplitHero

Agency owner and digital entrepreneur, Adam Lacey, is on the brink of launching a new SAAS product designed to make split testing (or A/B Testing) an easy and effective process for agencies, freelancers and even businesses themselves. In this episode, Adam discusses the launch of SplitHero and their founding member offer that he is releasing,…

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033 – How and Why Logos Work

  We see them every day, they influence us, change us, evoke emotions and say something about us. They help us build businesses, and give us a flagship to be proud of. They unite and divide. But why and how exactly do logos work? To dive into this topic, I spoke to the Logo Gook…

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032 – Planning Engaging Content

  Generating content can seem like another hamster wheel that business owners (and marketers) can understandably be wary of. Author, journalist, marketer and podcaster, Janet Murray, is on a mission to make this process easier while making content more engaging at the same time!   Main talking points include: 4 things to promote your business everyday:…

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031 – Generating Authentic Leads

Every business needs leads – people who need what you have to sell. Alex Curtis – founder of The Lead Engine Marketing Agency – has made it his mission to deliver authentic leads into a specific niche. In this episode we unpack some of the process from consideration to delivery in terms of gathering leads for…

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030 – Setting Goals (and Happy New Year)

  In this episode, I share how I personally go about setting and mapping my goals for the next year. Some of these are for business, others are personal. Christmas is such a good time to unwind, but it’s also a great time to plan. I share the process I use to set my goals…

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029 – Bicycles and Business

  Those of us who have taken the leap into self-employment, or even into careers in social media, content creation, digital advertising, etc, probably won’t have had the helping hand of someone who has paved the way before us. There is a whole tranch of new (and some not-so-new) paths for careers that don’t necessarily…

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028 – Selling and Delivering Websites

  In this episode, we meet Justin Meadows – founder of TunedWP. We discuss the process and methodology Justin uses to sell and deliver successful websites through his agency.   Main talking points include: 6 factors to successful websites: Conversions Design Authority / Trust & Social Proof People do business with who the know, like and…

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027 – The Benefits of Repurposing Content

  In this episode, we meet Amy Woods – founder and mastermind behind Content10X.com and content repurposing service based here in the UK. Main talking points include: Where Content10X came from and Amy’s previous background The benefits of repurposing content for individuals and organisations Different starting points for different types of initial content Expanding your…

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