Main talking points include: What is scope creep? Scope creep is the term given to the process of free work being included in an agency project. This might be additional services, extra work, things becoming way more complicated, or any other unforeseen circumstance. What does scope creep happen?  In my experience, scope creep normally…

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  Main talking points include: Pritesh’s background is working in mobile app startups – starting with virtual reality software, mainly around facial recognition and then mobile locations. “The number 1 challenge for most retail businesses is acquisition and number of transactions.” – Pritesh Vora Speaking to your end clients gives you an insight into what…

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  Main talking points include: Part 2: New Clients We don’t offer retainers to people we’ve never worked with before – we need to protect ourselves.  We’ve produced a 2 stage sales process for selling retainers to brand new clients Fixed Price SEO Healthcheck Before we can effectively cost a retainer, we need to understand…

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  Main talking points include: Disclaimer: Before you begin always make sure you’re not promising things you can’t deliver in order to win a client – it’s not good for you or them and only leads to a bad situation in the end.  Secondly, be prepared to demonstrate value upfront in order to get the…

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  Main talking points include: Setting up your software:  Project Management Client Communications Internal Communications We use ClickUp for all project management and client communications, and Slack for internal communications.  Set up your processes:  Everyone needs to know what they’re doing and when they’re doing it Dependent items need to be flagged and notified Item…

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  Biography  Martin is the co-founder of Jammy Digital, a web consulting agency in the UK. Martin, along with his wife Lyndsay, also teach Content Marketing using their membership community, in-person workshops and speaking on stages throughout the UK. They’re also writing a book about how to use content to attract your ideal customers.  …

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  Main talking points include: Looking to scale? Working in partnerships – its an agreement… building a trusting network of relationships with people in the same sector but with a different skillset. Building a network of rusting relationships:  Contacts from previous agencies Harvesting the relationships of people you know that already have proven their trust…

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  Main talking points include: Following on from a previous podcast about what I learned from launching SEOHive (ep 99), Kyle asked me to share a little more about how I balance the stresses and strains (and even just to workload) of running two businesses in my schedule. The process/system I have in place a…

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  Main talking points include: None of us ever want to fire a client, but sometimes it’s the best thing to do for all of us. In this episode, I look at why this is good for us and our client, how to spot the warning signs and how to actually go about terminating an…

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  Main talking points include: Gotta say a massive THANK YOU to everyone who has listened, joined the Facebook group, engaged, sent DMs, generally been encouraging in the founding and development of the podcast… Without the interaction of other people and being able to you through being a community, there’s no way the podcast would…

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  Main talking points include: It’s been 6 weeks since SEOHive was launched. What are the biggest things I’ve learned in that time? Launching a productised service isn’t HARD, IF you have someone who knows how the productisation process works. Launching a productised services isn’t that EASY, you need to model all the eventualities There…

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  Main talking points include: https://agencytransformation.live/ An AWESOME event – held by Lee Jackson from Agency Trailblazer Two main reflections: How the event worked virtually Themes from the content   1. How the event worked virtually Lee really did set a new bar to virtual events with a stream of both live and recorded content…

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  Main talking points include: Current sit rep – does this sound familiar to you?  When Coronavirus hit the UK economy, this is what happened in our agency: All clients with existing projects in production committed to finishing them, BUT and future phases were put on hold All clients with projects agreed but not yet…

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  Biography Process engineer with a day job consulting in the oil and gas industry, but secretly a time-dragon catcher at night. I am using my project management and time mastery skills learnt in the engineering world to help online business people find the time they need to get their most important work done. I’m…

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  Main talking points include: Not necessarily talking about financial value (although SOMETIMEs we are)…  What do we mean by “adding value”? All the things that you can do that go above and beyond for your client. This is important in cementing the relationship with your client as it means that you can:  Become invaluable…

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  Biography Stephanie helps businesses, coaches & entrepreneurs grow their website traffic and their leads using proven content marketing strategies and effective SEO techniques. She has grown a global business from her home in Malta growing website traffic around the world including client work and coaching.   Main talking points include: Working remotely – from…

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  Biography Andrea Bronzini is an Online Business Consultant & Optimization Strategist. I’ve been working with online businesses since 2010 and, after a long time dealing with SEO and content production, I now specialize in conversion optimization & optimization of websites funnels, with a special focus on behavioural psychology and personalization.   Main talking points…

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  Main talking points include: Process for deciding what to work on:  Identifying priorities Business Critical Cashflow Business Development Project Management Identifying quick wins Whats going to take the least time, but make the biggest impact? What or who is dependant on me for some of these tasks? What is non-essential, that would be good…

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  Biography Bob has worked in the field of digital marketing for nearly twenty years, for most of that time running his own consultancy. Latterly he built and ran one of Scotland’s largest dedicated digital agencies. Currently, he focuses on helping digital entrepreneurs, microbusiness and small businesses fine-tune their product or business model, then find…

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  Main talking points include: Great question – there are loads of good reasons why a productised, lower value offer is a good idea for you to offer to clients: Helps you vet the clients to make sure you’re a good fit for them Helps earn you some passive income Gives you a “hook” to…

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  Main talking points include: Whats the point of this live call?  To introduce to you a new service that will help you build MRR through selling SEO.    Why is MRR important?  Monthly recurring revenue brings the following benefits to your business:  Stability of income A move away from the peaks and troughs of…

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  Main talking points include: When unexpected things happen that aren’t so great for your clients – how do you go about telling them and keeping them focussed on the good service you offer and the bigger picture? Things to consider:  It’s important that your reporting to clients firstly has context, and secondly is structured…

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The Cornerstones of a Strong Marketing Strategy

  Main talking points include: Essentially fundraising marketing is “awareness” marketing, specifically with an emotive gist to provoke positive change. In broad brushstrokes this entails: Understanding / defining your key messages with the correct tonal value Identifying success stories that demonstrate the good work you do What objectives can you set / what problems can you solve…

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  Biography: John Ozimek – Co-Founder & Director: John has 20 years of experience in technology PR and marketing, and has worked with global giants such as IBM, Vodafone and Nokia, as well as many incredibly innovative and exciting start-ups. Previous roles include Co-Founder & Director of Dimoso, Associate Director at Liberty PR, Account Director…

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  Biography: Adam King is “The Captain” at Think Like a Fish, a Growth Marketing Consultancy that helps B2B service firms start and continue conversations that turn into clients. He’s a big believer that relationships are central to all business. And as relationships come from conversations… Ultimately, CLIENTS COME FROM CONVERSATIONS! It sounds straightforward… But how…

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  Biography: Helen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies and…

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  Biography: Roland opened Benson design in 1985 in San Antonio Texas with one goal in mind to help small businesses promote themselves, develop strong brands, and accomplish their missions through message-driven design and marketing. How I do this is by looking at their products and services the way the customers do, seeking an understanding…

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  Biography: Helen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach, and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies, and…

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  Main talking points include: Understanding who you want to serve, and how to serve them best. For me, this is: Those who do marketing on a day-to-day basis Those who need to advise others on their marketing or marketing strategy Those who tactically deliver marketing content regularly Those who run marketing agencies Those who…

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