Posts by Pete

077 – Marketing your own Agency or Business

  Biography Jim Galiano is an Internet marketing consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing and publicity services have been used worldwide since 2002. Jim has been interviewed by a variety of media sources including the Wall Street Journal and CBS News in New York. New…

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076 – Knowing when to pivot your business

  Biography Chris is a hopeless millenial (his words, not ours!). Careers never really agreed with him – he hopped around a bit, giving law a chance for a while, but he had itchy feet syndrome. Chris started limber to help more people lead a more varied worklife (including himself). If Chris could be anything,…

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Why a Marketing Strategy and Digital Marketing Strategy are different

  Main talking points include: What is a marketing strategy? “A marketing strategy refers to a business’ overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.” – Investopedia Typically, a marketing plan consists of these seven broad areas” Business Goals and Financial Targets Target Audiences…

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074 – How I Would Start Again (If I Had To…)

  Main talking points include: Paul Jarvis – A Company of One Don’t ask the questions “what would you do differently?”, instead ask the question “How would you begin again?” Hindsight: A great thing A curse   The truth is this:  You can’t change the past, so don’t wish you had You CAN shape the…

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073 – Releasing No Stress WordPress v2

  Biography: Dave Foy is a course creator and online educator for non-coders who want to learn how to build faster and more profitably with WordPress and Elementor. As a former primary school teacher, Dave started out teaching 5-11 year olds in the U.K. so he knows a thing or two about breaking down tough-to-grasp…

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072 – Serving the niche you operate in

Biography: Vito started his marketing journey leading a hard rock band from a small band in Tel Aviv to releasing albums and touring the world to thousands of people. Later he applied his skills to grow a web agency to a team of 12 in 3 years before launching WP FeedBack, a communication tool for…

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071 – Scoping out the Competition

  Main talking points include: The key to scoping the competition – DO NOT get obsessed with what they are doing. You are marketing YOUR BUSINESS or YOUR CLIENTS BUSINESS, not the competitors. What you want to achieve from scoping: Their priorities The things they are doing well The things they’re not doing well The…

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070 – Introducing the Bible of Repurposing Content

Biography: Amy Woods is an expert in content repurposing and the founder of Content 10x. She helps online content creators grow their audience by maximizing their return on every piece of content that they create. Content 10x provide content repurposing services to podcasters, video content creators and bloggers.   Amy is also the host of The…

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069 – Finding a work / life balance that works for you

Biography: Founder of Angled Crown, the Agency Trailblazer Podcast and Agency Transformation Live – Lee Jackson talks about the process he underwent to create a business that works FOR him, so he can be with his family when they NEED him.   Main talking points include: Understanding what you WANT so that you can make…

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068 – Fear and Failure

  Main talking points include: Ant Middleton – The Fear Bubble / Mind over Muscle Failure: Failure is THE BIGGEST hurdle to people progressing in business. Whether thats starting ut, or developing new services and streams of income. The risk of gettings things wrong Worrying what others may think Don’t let the FEAR of FAILURE…

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067 – Constructing Recurring Revenue Products

  Biography: Jason helps developers and designers discover their niche, plan out and market themselves to build recurring revenue, and stay in the feast. So that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place. He has run his own…

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066 – Introducing Deer Designer

  Biography: Thiago Carvalho is the founder at Deer Designer, former Head of Creative at the Daily Mail (a UK Newspaper) and has been Digital Specialist for over 20 years.   Main talking points include: Deer Designer – a service for anyone that needs design work The idea is for you to get a personal…

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065 – Breaking catch 22s in your business

  Biography: Andrew and Pete are the fun business duo who help small business owners scale their business so they can stop swapping time for money. They have a weekly YouTube show and run one of the UK’s leading marketing membership community, called ATOMIC. Winners of the ‘Digital and Social Media Company of the Year Award’, and also…

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064 – Why Recurring Revenue Is Vital For Your Business

  Main talking points include: What recurring revenue IS NOT: Money for nothing Service Fees To be taken for granted What recurring revenue IS: Predictable Built to scale A means to deliver ONGOING VALUE to your clients A benchmark to provide security for you / your staff / your family Do a quick calculation –…

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063 – Understanding that Marketing takes Time

Biography: Born in California and raised in Texas, Kyle is a husband and proud father of three. After spending 15 years in graphic design and acquiring a business degree, Kyle launched OGAL Web Design in 2017. Kyle is passionate about helping small businesses succeed online through custom websites and digital marketing campaigns.   Main talking…

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062 – How to be consistently active on Social Media

Biography: Nicole Osborne is a personal brand and social media coach based in London and the founder of Lollipop Social. Nicole helps entrepreneurs get sweeter marketing and social media results. Originally from Eastern Germany, Nicole works with entrepreneurs and small businesses to increase their influence and visibility on social media with stand-out personal brands and…

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061 – How to put on a Live Event for Your Niche

Biography: Founder of Angled Crown, the Agency Trailblazer Podcast and Agency Transformation Live – Lee Jackson – talks us through the process he underwent to deliver a successful live event for agency owners from around the world.   Main talking points include: The 5 stages of transforming your business Identity Value Platform Output Future  …

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060 – Why Design is vital for Marketing

Biography: With a background in art theory, Piccia Neri has been a practising designer for over 2 decades, working with major cultural institutions as well as top London agencies on global brands. Piccia led the creative direction of the design department at the British Film Institute, London. She was vice-president of the Chartered Society of…

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059 – Keeping Marketing and Business Simple

Biography: Roger helps people keep their marketing simple in a world where business bullshit and complexity threatens to stifle success. An experienced marketing professional helping businesses with their marketing strategy, content, and social media, Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before getting…

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058 – The Foundations of Good Design

Biography: Mor is the owner and lead designer of The Branding Designer, a flourishing branding agency, and FlixFrame, a successful web design agency. Her sites are showcased in GeneratePress Premium library. She is on a mission to share her extensive experience and expertise to help you excel and level-up your design skills through her design-focused…

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057 – FOMO Marketing for Personal Brands

  Biography: May King Tsang is a FOMO Creator and Social Media Correspondent. Her role is to Live Tweet, and broadcast live on Facebook and Instagram all from her smartphone! She’s been Live Tweeting professionally for many years helping conferences, fesTEAvals and workshops trend with their hashtags in Australia and the UK. She also trains…

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056 – Using Journalism to tell Stories in Marketing

  Biography: Rachel Extance is a business storyteller. A professional journalist for 15 years, she now helps organisations create content tailored to their audience. Rachel has worked in print, digital and social media for newspapers across the UK. The stories we tell are powerful. They create connections, change opinions, inspire and delight. Rachel will show…

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055 – Generating Monthly Recurring Revenue

  Main talking points include: Why recurring revenue is important for your business. How we set up and manage recurring streams of income in our agency. How we sell recurring services at different levels. How to scale recurring services through outsourcing and partnerships.   Connect With Pete: Website: click here Join our Facebook Group!  …

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054 – Video Marketing is really Video Customer Service

  Biography: Pascal Fintoni is a professional trainer and speaker specialising in helping business owners get more enquiries from the Web. He started his career in 1994 in London working for a well known holiday company creating campaigns for TV, radio, newspapers and of course the Internet. Pascal quickly developed a passion and unrivalled knowledge…

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053 – Integrating processes to life as well as to business

  Biography: Jessica is the founder of Super Mum Society, a motherhood empowerment brand, with the sole aim of helping mums realise that they truly are super and that their superpowers are based on being themselves. She is a professional speaker, who has appeared for big names such as The Inspiring Success Club and Marks…

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052 – Productizing to scale

  Biography: Damien is a Belgian expat living & working in Luxembourg. Previously a Physicist engineer with an 18-year corporate career in Research and Development, and a 30+ years passion for technology and IT in particular. Damian started EasyTECH part-time in 2013 as a side hustle and finally left his employer in September 2016 to…

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051 – Why using funnels in your sales process makes sense

  Biography: Matt is a web designer, marketer, agency owner since 2006 and worked in the digital space since the year 2000. As a passionate advocate of lead generation and marketing funnels, he wants to help every agency owner to generate more leads for their business.   Main talking points include: What is a funnel…

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050 – Branding for Personal Brands

  Biography: Philip VanDusen is a highly accomplished creative leader and expert in brand strategy and graphic design for some of the world’s most successful global agencies, retailers and consumer products companies, including P&G, Gap, Inc., Petsmart, PepsiCo, GE, Chevron, Safeway, Delmonte, Diamond Foods, and Johnson & Johnson among many others. Philip has helped Fortune…

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Demystifying White Hat SEO

We all know the score – our clients or our employers get a new website and think that the enquiries and/or sales will just start pouring in. But they don’t. A Google or two later and there’s this realisation that just having a website isn’t enough – this website needs work and optimisation to actually…

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049 – Making Time with Business Automation

  Jimmy is lazy. He likes automating things or creating processes so he can do less boring work. He helps business owners be more efficient so they can focus on the parts they actually like doing.   Main talking points include: Why automate your processes? Where to start and what to automate? It can take…

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