Posts by Pete

093 – Personalisation and Conversion Rate Optimisation

  Biography Andrea Bronzini is an Online Business Consultant & Optimization Strategist. I’ve been working with online businesses since 2010 and, after a long time dealing with SEO and content production, I now specialize in conversion optimization & optimization of websites funnels, with a special focus on behavioural psychology and personalization.   Main talking points…

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092 – Focusing on the Priorities in Your Business

  Main talking points include: Process for deciding what to work on:  Identifying priorities Business Critical Cashflow Business Development Project Management Identifying quick wins Whats going to take the least time, but make the biggest impact? What or who is dependant on me for some of these tasks? What is non-essential, that would be good…

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091 – Constructing your offer to work with Small Businesses

  Biography Bob has worked in the field of digital marketing for nearly twenty years, for most of that time running his own consultancy. Latterly he built and ran one of Scotland’s largest dedicated digital agencies. Currently, he focuses on helping digital entrepreneurs, microbusiness and small businesses fine-tune their product or business model, then find…

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090 – Using Productised Services to Market Your Agency

  Main talking points include: Great question – there are loads of good reasons why a productised, lower value offer is a good idea for you to offer to clients: Helps you vet the clients to make sure you’re a good fit for them Helps earn you some passive income Gives you a “hook” to…

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089 – Introducing SEOHive

  Main talking points include: Whats the point of this live call?  To introduce to you a new service that will help you build MRR through selling SEO.    Why is MRR important?  Monthly recurring revenue brings the following benefits to your business:  Stability of income A move away from the peaks and troughs of…

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088 – Communicating “not so good” news to clients

  Main talking points include: When unexpected things happen that aren’t so great for your clients – how do you go about telling them and keeping them focussed on the good service you offer and the bigger picture? Things to consider:  It’s important that your reporting to clients firstly has context, and secondly is structured…

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087 – The Cornerstones of a Strong Marketing Strategy

The Cornerstones of a Strong Marketing Strategy

  Main talking points include: Essentially fundraising marketing is “awareness” marketing, specifically with an emotive gist to provoke positive change. In broad brushstrokes this entails: Understanding / defining your key messages with the correct tonal value Identifying success stories that demonstrate the good work you do What objectives can you set / what problems can you solve…

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086 – How to build a PR Strategy

  Biography: John Ozimek – Co-Founder & Director: John has 20 years of experience in technology PR and marketing, and has worked with global giants such as IBM, Vodafone and Nokia, as well as many incredibly innovative and exciting start-ups. Previous roles include Co-Founder & Director of Dimoso, Associate Director at Liberty PR, Account Director…

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085 – Standing Out in a world of Extroverts and Selfies

  Biography: Adam King is “The Captain” at Think Like a Fish, a Growth Marketing Consultancy that helps B2B service firms start and continue conversations that turn into clients. He’s a big believer that relationships are central to all business. And as relationships come from conversations… Ultimately, CLIENTS COME FROM CONVERSATIONS! It sounds straightforward… But how…

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084 – 5 Steps to Easy Content Creation

  Biography: Helen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies and…

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083 – Growing and Sustaining Your Business

  Biography: Roland opened Benson design in 1985 in San Antonio Texas with one goal in mind to help small businesses promote themselves, develop strong brands, and accomplish their missions through message-driven design and marketing. How I do this is by looking at their products and services the way the customers do, seeking an understanding…

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082 – Keeping Content Real

  Biography: Helen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach, and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies, and…

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081 – Whats in store for 2020!

  Main talking points include: Understanding who you want to serve, and how to serve them best. For me, this is: Those who do marketing on a day-to-day basis Those who need to advise others on their marketing or marketing strategy Those who tactically deliver marketing content regularly Those who run marketing agencies Those who…

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080 – Setting Goals for 2020 and Beyond

  Main talking points include: Setting goals is one of those things we all know we SHOULD do, but it’s not so easy to do it, and then keep yourself accountable to them. In this episode, I share how I set goals from the “master plan”, right down to weekly and even daily tasks.  …

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079 – How we understand our clients marketing requirements

  Main talking points include: Understanding the priorities and ethos of a client is VITAL to any marketing project or client that you take on. Even if it’s your own business (or that of your employer), being objective and taking an “arms-length” approach to understanding who you/they are and why you/they do what they do…

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078 – Principles of Business from Batman

  Main talking points include: “Knowledge isn’t power, it’s implementing it” – Todd Herman   Alex’s journey:  Freelancing – working 9 days in 6… Example of overworking: Alex’s daughter arrived on a Sunday, back to work on the Tuesday! A few days later, Alex’s wife fell ill, and Alex was back at work… Essentially Alex…

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077 – Marketing your own Agency or Business

  Biography Jim Galiano is an Internet marketing consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing and publicity services have been used worldwide since 2002. Jim has been interviewed by a variety of media sources including the Wall Street Journal and CBS News in New York. New…

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076 – Knowing when to pivot your business

  Biography Chris is a hopeless millenial (his words, not ours!). Careers never really agreed with him – he hopped around a bit, giving law a chance for a while, but he had itchy feet syndrome. Chris started limber to help more people lead a more varied worklife (including himself). If Chris could be anything,…

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Why a Marketing Strategy and Digital Marketing Strategy are different

  Main talking points include: What is a marketing strategy? “A marketing strategy refers to a business’ overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.” – Investopedia Typically, a marketing plan consists of these seven broad areas” Business Goals and Financial Targets Target Audiences…

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074 – How I Would Start Again (If I Had To…)

  Main talking points include: Paul Jarvis – A Company of One Don’t ask the questions “what would you do differently?”, instead ask the question “How would you begin again?” Hindsight: A great thing A curse   The truth is this:  You can’t change the past, so don’t wish you had You CAN shape the…

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073 – Releasing No Stress WordPress v2

  Biography: Dave Foy is a course creator and online educator for non-coders who want to learn how to build faster and more profitably with WordPress and Elementor. As a former primary school teacher, Dave started out teaching 5-11 year olds in the U.K. so he knows a thing or two about breaking down tough-to-grasp…

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072 – Serving the niche you operate in

Biography: Vito started his marketing journey leading a hard rock band from a small band in Tel Aviv to releasing albums and touring the world to thousands of people. Later he applied his skills to grow a web agency to a team of 12 in 3 years before launching WP FeedBack, a communication tool for…

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071 – Scoping out the Competition

  Main talking points include: The key to scoping the competition – DO NOT get obsessed with what they are doing. You are marketing YOUR BUSINESS or YOUR CLIENTS BUSINESS, not the competitors. What you want to achieve from scoping: Their priorities The things they are doing well The things they’re not doing well The…

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070 – Introducing the Bible of Repurposing Content

Biography: Amy Woods is an expert in content repurposing and the founder of Content 10x. She helps online content creators grow their audience by maximizing their return on every piece of content that they create. Content 10x provide content repurposing services to podcasters, video content creators and bloggers.   Amy is also the host of The…

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069 – Finding a work / life balance that works for you

Biography: Founder of Angled Crown, the Agency Trailblazer Podcast and Agency Transformation Live – Lee Jackson talks about the process he underwent to create a business that works FOR him, so he can be with his family when they NEED him.   Main talking points include: Understanding what you WANT so that you can make…

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068 – Fear and Failure

  Main talking points include: Ant Middleton – The Fear Bubble / Mind over Muscle Failure: Failure is THE BIGGEST hurdle to people progressing in business. Whether thats starting ut, or developing new services and streams of income. The risk of gettings things wrong Worrying what others may think Don’t let the FEAR of FAILURE…

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067 – Constructing Recurring Revenue Products

  Biography: Jason helps developers and designers discover their niche, plan out and market themselves to build recurring revenue, and stay in the feast. So that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place. He has run his own…

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066 – Introducing Deer Designer

  Biography: Thiago Carvalho is the founder at Deer Designer, former Head of Creative at the Daily Mail (a UK Newspaper) and has been Digital Specialist for over 20 years.   Main talking points include: Deer Designer – a service for anyone that needs design work The idea is for you to get a personal…

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065 – Breaking catch 22s in your business

  Biography: Andrew and Pete are the fun business duo who help small business owners scale their business so they can stop swapping time for money. They have a weekly YouTube show and run one of the UK’s leading marketing membership community, called ATOMIC. Winners of the ‘Digital and Social Media Company of the Year Award’, and also…

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064 – Why Recurring Revenue Is Vital For Your Business

  Main talking points include: What recurring revenue IS NOT: Money for nothing Service Fees To be taken for granted What recurring revenue IS: Predictable Built to scale A means to deliver ONGOING VALUE to your clients A benchmark to provide security for you / your staff / your family Do a quick calculation –…

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