Posts by Pete

101 – When and How to Fire a Client

  Main talking points include: None of us ever want to fire a client, but sometimes it’s the best thing to do for all of us. In this episode, I look at why this is good for us and our client, how to spot the warning signs and how to actually go about terminating an…

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100 – The LIVE Show

  Main talking points include: Gotta say a massive THANK YOU to everyone who has listened, joined the Facebook group, engaged, sent DMs, generally been encouraging in the founding and development of the podcast… Without the interaction of other people and being able to you through being a community, there’s no way the podcast would…

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099 – Lesson learned from launching a productised service

  Main talking points include: It’s been 6 weeks since SEOHive was launched. What are the biggest things I’ve learned in that time? Launching a productised service isn’t HARD, IF you have someone who knows how the productisation process works. Launching a productised services isn’t that EASY, you need to model all the eventualities There…

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098 – Reflections following #ATLive2020

  Main talking points include: https://agencytransformation.live/ An AWESOME event – held by Lee Jackson from Agency Trailblazer Two main reflections: How the event worked virtually Themes from the content   1. How the event worked virtually Lee really did set a new bar to virtual events with a stream of both live and recorded content…

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097 – Why recurring revenue is more important now than ever

  Main talking points include: Current sit rep – does this sound familiar to you?  When Coronavirus hit the UK economy, this is what happened in our agency: All clients with existing projects in production committed to finishing them, BUT and future phases were put on hold All clients with projects agreed but not yet…

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096 – Catching Your Time Dragons

  Biography Process engineer with a day job consulting in the oil and gas industry, but secretly a time-dragon catcher at night. I am using my project management and time mastery skills learnt in the engineering world to help online business people find the time they need to get their most important work done. I’m…

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095 – Ways of demonstrating addition value to clients

  Main talking points include: Not necessarily talking about financial value (although SOMETIMEs we are)…  What do we mean by “adding value”? All the things that you can do that go above and beyond for your client. This is important in cementing the relationship with your client as it means that you can:  Become invaluable…

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094 – Best Practices for Working Remotely

  Biography Stephanie helps businesses, coaches & entrepreneurs grow their website traffic and their leads using proven content marketing strategies and effective SEO techniques. She has grown a global business from her home in Malta growing website traffic around the world including client work and coaching.   Main talking points include: Working remotely – from…

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093 – Personalisation and Conversion Rate Optimisation

  Biography Andrea Bronzini is an Online Business Consultant & Optimization Strategist. I’ve been working with online businesses since 2010 and, after a long time dealing with SEO and content production, I now specialize in conversion optimization & optimization of websites funnels, with a special focus on behavioural psychology and personalization.   Main talking points…

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092 – Focusing on the Priorities in Your Business

  Main talking points include: Process for deciding what to work on:  Identifying priorities Business Critical Cashflow Business Development Project Management Identifying quick wins Whats going to take the least time, but make the biggest impact? What or who is dependant on me for some of these tasks? What is non-essential, that would be good…

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091 – Constructing your offer to work with Small Businesses

  Biography Bob has worked in the field of digital marketing for nearly twenty years, for most of that time running his own consultancy. Latterly he built and ran one of Scotland’s largest dedicated digital agencies. Currently, he focuses on helping digital entrepreneurs, microbusiness and small businesses fine-tune their product or business model, then find…

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090 – Using Productised Services to Market Your Agency

  Main talking points include: Great question – there are loads of good reasons why a productised, lower value offer is a good idea for you to offer to clients: Helps you vet the clients to make sure you’re a good fit for them Helps earn you some passive income Gives you a “hook” to…

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089 – Introducing SEOHive

  Main talking points include: Whats the point of this live call?  To introduce to you a new service that will help you build MRR through selling SEO.    Why is MRR important?  Monthly recurring revenue brings the following benefits to your business:  Stability of income A move away from the peaks and troughs of…

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088 – Communicating “not so good” news to clients

  Main talking points include: When unexpected things happen that aren’t so great for your clients – how do you go about telling them and keeping them focussed on the good service you offer and the bigger picture? Things to consider:  It’s important that your reporting to clients firstly has context, and secondly is structured…

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087 – The Cornerstones of a Strong Marketing Strategy

The Cornerstones of a Strong Marketing Strategy

  Main talking points include: Essentially fundraising marketing is “awareness” marketing, specifically with an emotive gist to provoke positive change. In broad brushstrokes this entails: Understanding / defining your key messages with the correct tonal value Identifying success stories that demonstrate the good work you do What objectives can you set / what problems can you solve…

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086 – How to build a PR Strategy

  Biography: John Ozimek – Co-Founder & Director: John has 20 years of experience in technology PR and marketing, and has worked with global giants such as IBM, Vodafone and Nokia, as well as many incredibly innovative and exciting start-ups. Previous roles include Co-Founder & Director of Dimoso, Associate Director at Liberty PR, Account Director…

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085 – Standing Out in a world of Extroverts and Selfies

  Biography: Adam King is “The Captain” at Think Like a Fish, a Growth Marketing Consultancy that helps B2B service firms start and continue conversations that turn into clients. He’s a big believer that relationships are central to all business. And as relationships come from conversations… Ultimately, CLIENTS COME FROM CONVERSATIONS! It sounds straightforward… But how…

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084 – 5 Steps to Easy Content Creation

  Biography: Helen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies and…

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083 – Growing and Sustaining Your Business

  Biography: Roland opened Benson design in 1985 in San Antonio Texas with one goal in mind to help small businesses promote themselves, develop strong brands, and accomplish their missions through message-driven design and marketing. How I do this is by looking at their products and services the way the customers do, seeking an understanding…

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082 – Keeping Content Real

  Biography: Helen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach, and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies, and…

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081 – Whats in store for 2020!

  Main talking points include: Understanding who you want to serve, and how to serve them best. For me, this is: Those who do marketing on a day-to-day basis Those who need to advise others on their marketing or marketing strategy Those who tactically deliver marketing content regularly Those who run marketing agencies Those who…

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080 – Setting Goals for 2020 and Beyond

  Main talking points include: Setting goals is one of those things we all know we SHOULD do, but it’s not so easy to do it, and then keep yourself accountable to them. In this episode, I share how I set goals from the “master plan”, right down to weekly and even daily tasks.  …

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079 – How we understand our clients marketing requirements

  Main talking points include: Understanding the priorities and ethos of a client is VITAL to any marketing project or client that you take on. Even if it’s your own business (or that of your employer), being objective and taking an “arms-length” approach to understanding who you/they are and why you/they do what they do…

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078 – Principles of Business from Batman

  Main talking points include: “Knowledge isn’t power, it’s implementing it” – Todd Herman   Alex’s journey:  Freelancing – working 9 days in 6… Example of overworking: Alex’s daughter arrived on a Sunday, back to work on the Tuesday! A few days later, Alex’s wife fell ill, and Alex was back at work… Essentially Alex…

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077 – Marketing your own Agency or Business

  Biography Jim Galiano is an Internet marketing consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing and publicity services have been used worldwide since 2002. Jim has been interviewed by a variety of media sources including the Wall Street Journal and CBS News in New York. New…

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076 – Knowing when to pivot your business

  Biography Chris is a hopeless millenial (his words, not ours!). Careers never really agreed with him – he hopped around a bit, giving law a chance for a while, but he had itchy feet syndrome. Chris started limber to help more people lead a more varied worklife (including himself). If Chris could be anything,…

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Why a Marketing Strategy and Digital Marketing Strategy are different

  Main talking points include: What is a marketing strategy? “A marketing strategy refers to a business’ overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.” – Investopedia Typically, a marketing plan consists of these seven broad areas” Business Goals and Financial Targets Target Audiences…

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074 – How I Would Start Again (If I Had To…)

  Main talking points include: Paul Jarvis – A Company of One Don’t ask the questions “what would you do differently?”, instead ask the question “How would you begin again?” Hindsight: A great thing A curse   The truth is this:  You can’t change the past, so don’t wish you had You CAN shape the…

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073 – Releasing No Stress WordPress v2

  Biography: Dave Foy is a course creator and online educator for non-coders who want to learn how to build faster and more profitably with WordPress and Elementor. As a former primary school teacher, Dave started out teaching 5-11 year olds in the U.K. so he knows a thing or two about breaking down tough-to-grasp…

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072 – Serving the niche you operate in

Biography: Vito started his marketing journey leading a hard rock band from a small band in Tel Aviv to releasing albums and touring the world to thousands of people. Later he applied his skills to grow a web agency to a team of 12 in 3 years before launching WP FeedBack, a communication tool for…

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