Main talking points include: Kyle used to work in Print Design, and in learning web design he realised that there was a number of processes that he was having to repeat over and over again. Also, as an Agency of 1, Kyle doesn’t have a team that he can rely on for quality control, therefore…

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Main talking points include: Building Trust with a potential customer is the one piece of the jigsaw that can switch them from making that purchase, to moving on to a competitor. It’s also the one thing that is the hardest to achieve as it forms the emotive part of the marketing funnel – which makes…

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Main talking points include: Latest book – Ditching Imposter Syndrome What Clare has seen during 2020 lockdown: Flight, flight, freeze mode – caused by stress. Increase of the 4 Ps People who are doing the best with this are: Learning to say “no” Prepared to invest in each other in new ways Are seeing “what really matters”…

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Main talking points include: It’s time for a change and a bit of a mix up with the podcast… Actually, honestly, this is about redefining the scope of the podcast as times have moved on, and a reset in the direction of what the podcast is trying to achieve is good for everyone… So why…

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Main talking points include: Why a discovery process is important Ensuring you know the full scope of a project BEFORE you are committed to a price, a process and an outcome. Things you need to fix: Stop offering services you can’t deliver Setting client expectations Having a solid discovery process   The Project Discovery Blueprint…

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Main talking points include: We have a responsibility when it comes to helping clients scale their businesses that they can cope with it! It’s like our duty of care. In this episode, I talk through “The Circle of Truth” that we use to determine the right action plan to scale their businesses – you can…

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Main talking points include: Why I moved OUT of the home office in the first place Children Noise Being “professional” Whats made me go back…. There’s two ways of making money… You can either earn more or save less.  Profit First – Mike Michalowicz Creating some savings – EVERYTHING IS NEGOTIABLE The reality:  The world…

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Main talking points include: As the world returns to a new kind of normal and activity with clients pics up again, it’s important to make sure you focus on the long game and not the quick wins for your own business. Make sure you give the right advice to clients – even if that means…

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Main talking points include: Through her experience as an actress, the freedom of running her own business, and being paid for a single job REALLY appealed. The mindset shift… From selling FULL websites to making small changes WITH a care plan and then upselling redesigns, developments, etc… You need to have a core product that…

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Main talking points include: Why this podcast was started…  Growing my agency Finding likeminded marketing consultants and professionals Starting to build that “personal brand” What’s happened over the last 2.5 years:  WHO I serve has changed (a little) HOW I serve them has changed A LOT Since starting the podcast, I’ve “doubled-down” into SEO. Demystifying…

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Main talking points include: In setting up any business, there are items that you like doing, and those that you don’t. Most of us seem to assume that EVERY job has it’s mundane tasks that we have to put up with. In this episode, I speak to Nick Gulic who explains how he has come…

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Main talking points include: When any retained agreement begins, there is the initial excitement that the sale has been made, and then the realisation that you now need to deliver… every month… over and over again.  From the customers side, there is also the risk of “buyers remorse” (or that feeling of doubt you get…

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  Main talking points include: What is scope creep? Scope creep is the term given to the process of free work being included in an agency project. This might be additional services, extra work, things becoming way more complicated, or any other unforeseen circumstance. What does scope creep happen?  In my experience, scope creep normally…

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  Main talking points include: Pritesh’s background is working in mobile app startups – starting with virtual reality software, mainly around facial recognition and then mobile locations. “The number 1 challenge for most retail businesses is acquisition and number of transactions.” – Pritesh Vora Speaking to your end clients gives you an insight into what…

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  Main talking points include: Part 2: New Clients We don’t offer retainers to people we’ve never worked with before – we need to protect ourselves.  We’ve produced a 2 stage sales process for selling retainers to brand new clients Fixed Price SEO Healthcheck Before we can effectively cost a retainer, we need to understand…

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  Main talking points include: Disclaimer: Before you begin always make sure you’re not promising things you can’t deliver in order to win a client – it’s not good for you or them and only leads to a bad situation in the end.  Secondly, be prepared to demonstrate value upfront in order to get the…

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  Main talking points include: Setting up your software:  Project Management Client Communications Internal Communications We use ClickUp for all project management and client communications, and Slack for internal communications.  Set up your processes:  Everyone needs to know what they’re doing and when they’re doing it Dependent items need to be flagged and notified Item…

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  Biography  Martin is the co-founder of Jammy Digital, a web consulting agency in the UK. Martin, along with his wife Lyndsay, also teach Content Marketing using their membership community, in-person workshops and speaking on stages throughout the UK. They’re also writing a book about how to use content to attract your ideal customers.  …

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  Main talking points include: Looking to scale? Working in partnerships – its an agreement… building a trusting network of relationships with people in the same sector but with a different skillset. Building a network of rusting relationships:  Contacts from previous agencies Harvesting the relationships of people you know that already have proven their trust…

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  Main talking points include: Following on from a previous podcast about what I learned from launching SEOHive (ep 99), Kyle asked me to share a little more about how I balance the stresses and strains (and even just to workload) of running two businesses in my schedule. The process/system I have in place a…

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  Main talking points include: None of us ever want to fire a client, but sometimes it’s the best thing to do for all of us. In this episode, I look at why this is good for us and our client, how to spot the warning signs and how to actually go about terminating an…

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  Main talking points include: Gotta say a massive THANK YOU to everyone who has listened, joined the Facebook group, engaged, sent DMs, generally been encouraging in the founding and development of the podcast… Without the interaction of other people and being able to you through being a community, there’s no way the podcast would…

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  Main talking points include: It’s been 6 weeks since SEOHive was launched. What are the biggest things I’ve learned in that time? Launching a productised service isn’t HARD, IF you have someone who knows how the productisation process works. Launching a productised services isn’t that EASY, you need to model all the eventualities There…

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  Main talking points include: https://agencytransformation.live/ An AWESOME event – held by Lee Jackson from Agency Trailblazer Two main reflections: How the event worked virtually Themes from the content   1. How the event worked virtually Lee really did set a new bar to virtual events with a stream of both live and recorded content…

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  Main talking points include: Current sit rep – does this sound familiar to you?  When Coronavirus hit the UK economy, this is what happened in our agency: All clients with existing projects in production committed to finishing them, BUT and future phases were put on hold All clients with projects agreed but not yet…

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  Biography Process engineer with a day job consulting in the oil and gas industry, but secretly a time-dragon catcher at night. I am using my project management and time mastery skills learnt in the engineering world to help online business people find the time they need to get their most important work done. I’m…

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  Main talking points include: Not necessarily talking about financial value (although SOMETIMEs we are)…  What do we mean by “adding value”? All the things that you can do that go above and beyond for your client. This is important in cementing the relationship with your client as it means that you can:  Become invaluable…

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  Biography Stephanie helps businesses, coaches & entrepreneurs grow their website traffic and their leads using proven content marketing strategies and effective SEO techniques. She has grown a global business from her home in Malta growing website traffic around the world including client work and coaching.   Main talking points include: Working remotely – from…

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  Biography Andrea Bronzini is an Online Business Consultant & Optimization Strategist. I’ve been working with online businesses since 2010 and, after a long time dealing with SEO and content production, I now specialize in conversion optimization & optimization of websites funnels, with a special focus on behavioural psychology and personalization.   Main talking points…

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