Posts by Pete

038 – Introducing Outsource Services

Chris is a digital marketer that owns a small agency by the name of Propel Digital Media Solutions. He recently turned his side hustle into a full-time affair and actively try to help others do the same.   Main talking points include: Growing a Facebook audience: “Facebook SEO” Starting a business: Started as a side hustle…

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037 – How Entrepreneurs ‘Do’ Marketing

Nicole is an award-winning Travel & Sales Consultant and Travel Business Development Coach with over 15 years of travel marketing and sales experience. Her expertise has taken her all over the world and her newest venture sees her helping solo entrepreneurs compete with the big hitters in the travel marketing space. In this episode, Nicole…

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036 – Creating Online Courses

Louise Brogan is an Irish Entrepreneur who works with business owners to establish their businesses online. As part of her repertoire, Louise has released multiple online courses and grown a significant audience and email list. In this episode, we unpack what that means and how she has gone about establishing herself in this area.  …

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035 – Positioning yourself in your niche

Mel is a fitness trainer and business coach with one hell of a story! Having recently gone through some major changes in the focus of her business and her business strategies, Mel and I discuss the reasons for determining and defining your niche and how to position yourself into it.   Main talking points include:…

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034 – Introducing SplitHero

Agency owner and digital entrepreneur, Adam Lacey, is on the brink of launching a new SAAS product designed to make split testing (or A/B Testing) an easy and effective process for agencies, freelancers and even businesses themselves. In this episode, Adam discusses the launch of SplitHero and their founding member offer that he is releasing,…

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033 – How and Why Logos Work

  We see them every day, they influence us, change us, evoke emotions and say something about us. They help us build businesses, and give us a flagship to be proud of. They unite and divide. But why and how exactly do logos work? To dive into this topic, I spoke to the Logo Gook…

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032 – Planning Engaging Content

  Generating content can seem like another hamster wheel that business owners (and marketers) can understandably be wary of. Author, journalist, marketer and podcaster, Janet Murray, is on a mission to make this process easier while making content more engaging at the same time!   Main talking points include: 4 things to promote your business everyday:…

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031 – Generating Authentic Leads

Every business needs leads – people who need what you have to sell. Alex Curtis – founder of The Lead Engine Marketing Agency – has made it his mission to deliver authentic leads into a specific niche. In this episode we unpack some of the process from consideration to delivery in terms of gathering leads for…

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030 – Setting Goals (and Happy New Year)

  In this episode, I share how I personally go about setting and mapping my goals for the next year. Some of these are for business, others are personal. Christmas is such a good time to unwind, but it’s also a great time to plan. I share the process I use to set my goals…

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029 – Bicycles and Business

  Those of us who have taken the leap into self-employment, or even into careers in social media, content creation, digital advertising, etc, probably won’t have had the helping hand of someone who has paved the way before us. There is a whole tranch of new (and some not-so-new) paths for careers that don’t necessarily…

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028 – Selling and Delivering Websites

  In this episode, we meet Justin Meadows – founder of TunedWP. We discuss the process and methodology Justin uses to sell and deliver successful websites through his agency.   Main talking points include: 6 factors to successful websites: Conversions Design Authority / Trust & Social Proof People do business with who the know, like and…

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027 – The Benefits of Repurposing Content

  In this episode, we meet Amy Woods – founder and mastermind behind Content10X.com and content repurposing service based here in the UK. Main talking points include: Where Content10X came from and Amy’s previous background The benefits of repurposing content for individuals and organisations Different starting points for different types of initial content Expanding your…

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026 – Different Types of Website Traffic

This episode is the audio from an online workshop covering the different types of website traffic, and how to leverage them in your digital strategy. Main talking points include: The differences between owned, paid and earned traffic and how they can work together. What are some key tips when it comes to structuring your website…

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025 – In Person Networking

  In this episode, we meet agency owner and all-round nice guy, Kyle Van Deusen of OGAL Web Design. Kyle and I discuss the benefits of networking in person and talk about some of the tips, practical advice and headaches that we wish we’d been told before we went to our first meeting.   Main…

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024 – Reflections on the Youpreneur Summit

Following attending the Youpreneur Summit 2018 I briefly consider how I’m feeling, the benefits of events such as this and how, as an entrepreneur and business owner you may process the information at a large scale conference and try to apply it to your own business. FULL DISCLAIMER – this episode has more questions than answers!…

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023 – Proposals & Contracts

This episode addresses a burning question for some of our listeners – how do we create proposals and contracts for the work we carry out in our agency?   Main talking points include: The structure of our proposals The Cover The Covering Letter The Snapshot The Business Needs The Solution The Specification The Process The…

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022 – Launching and Marketing a Product

  In this episode, we meet consultant product launch manager Tyler Bream. Tyler deep dives into the process for launching a product and the priorities to consider when you’re trying to sell something online.   Main talking points include: A damage assessment  The marketing doesn’t fit the product  The process is broken  Bad copywriting / difficult conversion…

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021 – User Experience could be your biggest growth hack

  In this episode, we meet Paul Lacey – founder and developer at The Dickiebirds Studio, user experience and WordPress Design and Development Agency in the UK. We talk about how prioritising user experience throughout a web project (or even retrofitting it to an existing website) can have a massive impact on your business.   Main talking…

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019 – Helping People Solve Problems

  This episode features serial entrepreneur, author, podcaster and general “good gal” Alexia Leachman. Alexia and I go on a journey through Alexia’s own career, and then end up in a personal branding / business masterclass. As an experienced marketeer, Alexia got to the point like a lot of us that she just wanted to…

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017 – Content and Business are an Evolution

  This week’s podcast features copywriter, entrepreneur and all round nice guy – Todd E Jones. Todd run’s copywriting agency Copyflight and the Uncommoners Facebook Group. He is also an author at MainWP and ConwayScene – a local project he’s working on in his home town. Todd and I discuss his current business and the means…

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016 – Why Headshots are Good for Business

“A picture tells a thousand words… so why not choose what those words are?” – Laura Pearman, a UK based headshot photographer, discusses the importance of headshots to business – especially in the life of the solopreneur. We discuss how business revolves around trust and the potential headshots have to build that trust from the…

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012 – Where to start with Marketing Automation

  Nathalie Dorémieux is co-founder of New Software Marketing with her husband Olivier. Together they specialise in marketing automation and the build of membership websites. In this episode Nathalie and I discuss the process of marketing automation, how it can be used not only to build a list, but also to monetise your brand, and…

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011 – Understanding Your Purpose

Kelly Baader is an international entrepreneur, business coach and fellow Youpreneur… In this episode Kelly and I talk about understanding your purpose and the freedoms and challenges to setting up your own business.  Kelly has an incredible story coming from the far east under difficult circumstances to becoming senior player in fortune 500 companies in…

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010 – Using Facebook to plant 1Million Trees

Sophie Jane Mortimer is a marketing consultant and facebook trainer based in the UK. She talks of her experiences with Treesisters and her previous roles and how she has utilised this to start her own consultancy. Sophie also discusses the process of her Facebook training and the principles to building an organic Facebook audience.  …

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009 – Dare to Dream Bigger

In this episode we speak to Clare Josa – Author, Speaker and Mentor – regarding the challenges entrepreneurs and professionals face when they consider going it alone. Clare offers her insight and practical advice on how to deal with imposter syndrome and other thought processes that that can limit your success. Clare has prepared a…

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