Demystifying White Hat SEO

Demystifying White Hat SEO

We all know the score – our clients or our employers get a new website and think that the enquiries and/or sales will just start pouring in. But they don’t. A Google or two later and there’s this realisation that just having a website isn’t enough – this website needs work and optimisation to actually…

wordpress-secure

How secure is WordPress?

With WordPress now powering 28% (at the time of writing) of all websites on the internet, the platform has established itself as undoubtedly the most popular content management system available today.  From small hobbyist / personal websites to massive corporates: it seems everyone now is choosing WordPress. But the public feeling isn’t entirely positive. Look…

is-seo-dead

Is SEO Dead?

Is SEO dead? Well no, but that wouldn’t be a particularly interesting post… Back in the day, search engine optimisation was merely a size game… The bigger you made yourself seem to Google, with the more links you had, the higher you ranked. This very quickly led on to the practice of buying links for…

How we manage monthly accounts to keep momentum and prove our worth

How we manage monthly accounts to keep momentum and prove our worth

Managing (monthly) retained clients can be a challenge for all of us. The pressure to keep things fresh and consistently demonstrate results can hinder the creativity needed for the consistent “churn” of work. Following on from a prospective client meeting where I was asked to explain our processes, I recorded an anchor to explain how…

repurpose-content

Why repurpose content?

Repurposing content is a theme that is widely covered online, but why is it important to spread your content out around different media? To put it simply, different people consume content in different ways. At the moment you’re reading this. You may have come through a google search, or through a social media post, but…

facebook

Is Facebook’s feed update really going to be bad for business?

You’ve probably already heard by now that Facebook is rolling out an update to its news feed that will prioritise content from real people – family and friends – over content from pages, brands and businesses. The move that has split opinion, is the first of a number of algorithm changes for Facebook in 2018.…

link-building

How hard is Link building?

Link building is one of those funny things that seems really unnatural at the time but it is the way that the Internet works. Back in the day companies used to sell links to anybody who was willing to pay the appropriate price. This technique is now one of the really well documented black hat…

lessons

Lessons learnt from the #12BlogsOfChristmas

For those of you whole have been following my #12BlogsOfChristmas everyday since Christmas Day, thank you for your support – it has been noted.   Why did I do the #12BlogsOfChristmas? Well, the deeper question is “Why did you set up this website?”… 2017 was a pivotal year for me – after leaving full time…

hny

Happy New Year!

When I think back to where I was this time last year, I’d just left a full time job and tried to start a business 4 weeks before Christmas! Needless to say the first couple of months turnover didn’t break any records, but there you go… 12 months later and I run an agency that…

video-seo

Is video really important for SEO?

If you’re asked which is the top search engine, almost everyone would answer, “Google”. If you were asked about the top two search engines, however, would you put a video platform second place? Not as many people be aware that YouTube, which is owned by Google, ranks as a close second (even above other search…

keyword-mapping

How to do keyword mapping properly

With so many different ways to drive traffic, and the search engines now trying to simulate user intent as well as content itself, is keyword mapping really all that important? The short answer is yes. There is no escaping it. Keywords are still the driving force behind organic rankings and PPC algorithms alike. Not mapping…

outsource-digital

How to outsource your digital marketing (and make the most of it)

In this series for the #12BlogsOfChristmas, we’ve already touched upon some massive topics, and alluded to the fact that as a business owner or marketing manager, there are so many different pulls on your time. So is outsourcing your digital marketing (or at least parts of it) a good idea? There are really two standpoints…

paid-traffic

Is there such a thing as “free” traffic?

There are only two ways to generate traffic to your website, and neither of them are actually free. Think about it – obviously paid traffic incurs a cost, but the competitiveness and dedication required for organic traffic is so time consuming, that it is costly. The danger here is that business owners / marketing professionals…

google

Is Google organic search losing ground in 2018?

With all different forms of driving traffic in our arsenal, is being on the first page of google still as important as it has always been? The simple answer is, “No”. With so many options ava8lable for driving traffic (social media, ppc, email marketing, etc), Google’s organic listings have become less important – especially if…

step-up-dm

5 actions to step up your digital marketing in 2018

Ever heard of the 80/20 rule? The premis is simple, around 20% of your business activities will produce around 80% of the result (orders, turnover, enquiries, etc). If you think about it, that’s huge… that means that we spend 80% of our time chasing after the final 20% of our turnover. Surely it makes more…

shh

7 SEO secrets the experts don’t want you to know

It is no secret that SEO is an ever changing picture. It’s even reported that Google updates its algorithm more than once a day, so there’s no way anyone can keep up to speed with every change. But the reality is this – whilst SEO does require a level of skill and understanding, there are…