About

Hi, I'm Pete ๐Ÿ‘‹

It's great to "meet" you.

I'm an agency owner, founder of a white-label SEO service. podcast host, speaker and Digital Agency Consultant.

I help service-based businesses in the digtial world thrive โ€“ normally these are digital freelancers or agencies. My biggest passion, however, is people.

With over 15 years operational online business experience, I work with a portfolio of clients experiencing growth from 5 to 6 to 7 figures.

In truth, businesses are really groups of people with a common cause. Each person has their own story, strengths, opinions, fears and failures. None are the same โ€“ and neither are the businsses or products and services they create.

Finding what makes you unique and how that transpires to your customers and how you help them is really what makes me tick.

Whether its to work in your business alongside you, or to serve you with my agency and white-label services, I really want to know who you are and how we can achieve something spectacular for you.

I'm committed to giving my best for those around me.

So to reference one of my favourite films, "I'm in!"

Are you?

My story...

I've worked for almost two decades "in" and "on" digital agencies in the UK and around the world, and I've experienced the uncertainty and stress of the "feast and famine" project lifecycle.

I've also seen the "fake it til you make it" approach crash and burn more times that I care to remember... I've had months with ยฃ10 in the bank, and others with over ยฃ100,000 in the bank.

So I decided to try and help as many people NOT experience that as possible.

What I'm saying is, I get it. Running a digital or creative business can be difficult, fraught with stress and exceptionally lonely.

When I started my own agency, this was done with the sole purpose of building recurring services. Since starting I never once missed a monthly salary payment to myself.

In less than 6 months I'd built a business with employees, a clear trajectory and a predictable income and profit. Since that point I've been able to make every single business decision based on what the business could afford, and that means I've been able to sleep at night.

What I've found is that most agencies need a very simialr mix of core practices to build a stable business. This core can then be dressed with the personality of the individual or team that it embodies.

What you will find from me is a no-BS approach to the fundamentals of your business. This includes your practices, procedures and values - your why and how.

How you dress that business is your identity โ€“ not mine.

As a web developer, I ran a successful freelance agency for a number of years and then moved to a leading ecommerce agency in the UK. As their head of digital marketing I solely focussed on creatively delivering technical solutions to demonstrate marketing results. I recognized the role of creativity in business and that continues to inspire me to think outside the box.

I am now the co-owner of SO..., a digital agency that incorporates strategic, creative thinking to help our clients succeed. I have also co-founded SEOHive, a white-label SEO services built to serve Digital Agencies and help them build their own streams of recurring revenue.

I also run 1:1 and group coaching programs, and have created Demystifying SEO โ€“ an SEO course for agencies and business to help themselves with the basics of good, white-hat SEO.

I hope the resources you find here challenge your thinking, affirm your intent, and empower you to succeed.

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